A data profile of the people who buy, follow and care about Design in Finland — modelled from more than twelve digital signal sources. Design has an estimated audience of 2,372,144 people in Finland.
Design has an estimated audience of 2,372,144 people in Finland. 63.0% are female, 37.0% are male, average age 45.7. Top brand affinities: Helsinki, Biltema, Nature, Apartment, Stockmann.
Top brand affinities include Helsinki, Biltema, Nature, with strongest over-indexing on Helsinki (1.55× the country average).
Demographically, the Design audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Indulgence, Design Affinity.
The typical Design fan in Finland is more female, around 45.7 years old, with strong Indulgence tendencies and a notable affinity for Helsinki.
The key figures that characterise the Design profile in Finland.
63.0% are female, 37.0% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 45.7 |
| Estimated audience size | 2,372,144 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 37% |
of the worldwide Design audience comes from Finland.
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 7.0% |
| United Kingdom | 5.3% |
The strongest cross-interests of the Design audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hairstyle | Beauty & Wellness | 1.70× | ||
| 02 | Apartment | Business & Career | 1.68× | ||
| 03 | Stockmann | Shopping | 1.67× | ||
| 04 | Nature | Home & Garden | 1.63× | ||
| 05 | Moomin | Literature | 1.62× | ||
| 06 | Lindex | Fashion & Accessoires | 1.60× | ||
| 07 | Stockholm | Travel & Leisure | 1.60× | ||
| 08 | Flower | Home & Garden | 1.57× | ||
| 09 | Drawing | Home & Garden | 1.57× | ||
| 10 | Weaving | Fashion & Accessoires | 1.56× | ||
| 11 | Helsinki | Travel & Leisure | 1.55× | ||
| 12 | Desserts | Food & Beverages | 1.55× | ||
| 13 | Scandinavia | Travel & Leisure | 1.54× | ||
| 14 | Biltema | Business & Career | 1.52× | ||
| 15 | Danske Bank | Business & Career | 1.52× | ||
| 16 | Gina Tricot | Fashion & Accessoires | 1.52× | ||
| 17 | Intersport | Shopping | 1.51× | ||
| 18 | Dinner | Food & Beverages | 1.51× | ||
| 19 | Estonia | Travel & Leisure | 1.51× | ||
| 20 | Foodie | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.18× | |
| Design Affinity | PREMIUM | 1.16× | |
| Convenience Orientation | PREMIUM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.93× | |
| Need for Security | CONSERVATISM | 0.94× | |
| Social Media Usage | JOY | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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