A data profile of the people who buy, follow and care about Hairstyle in Finland — modelled from more than twelve digital signal sources. Hairstyle has an estimated audience of 591,634 people in Finland.
Hairstyle has an estimated audience of 591,634 people in Finland. 78.1% are female, 21.9% are male, average age 45.3. Top brand affinities: Google Maps, YouTube, Instagram, Google, Facebook.
Top brand affinities include Google Maps, YouTube, Instagram, with strongest over-indexing on Google Maps (2.39× the country average).
Demographically, the Hairstyle audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Patriotism, Travelling.
The typical Hairstyle fan in Finland is more female, around 45.3 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.
The key figures that characterise the Hairstyle profile in Finland.
78.1% are female, 21.9% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 78.1% |
| Male | 21.9% |
| Average age | 45.3 |
| Estimated audience size | 591,634 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide Hairstyle audience comes from Finland.
| Country | Share |
|---|---|
| United States | 19.7% |
| United Kingdom | 4.9% |
| Japan | 4.9% |
The strongest cross-interests of the Hairstyle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hair care | Beauty & Wellness | 3.97× | ||
| 02 | Hair products | Beauty & Wellness | 3.23× | ||
| 03 | Friendship | Kids & Family | 2.59× | ||
| 04 | Music videos | Music & Radio | 2.58× | ||
| 05 | Cosmetics | Beauty & Wellness | 2.52× | ||
| 06 | Google Maps | Internet & Social Media | 2.39× | ||
| 07 | Happiness | Health | 2.37× | ||
| 08 | Internet & Social Media | 2.14× | |||
| 09 | Photography | Arts & Culture | 2.08× | ||
| 10 | YouTube | Movies & TV | 2.07× | ||
| 11 | Viking Line | Music & Radio | 1.99× | ||
| 12 | Physical exercise | Sports | 1.97× | ||
| 13 | Internet & Social Media | 1.95× | |||
| 14 | Internet & Social Media | 1.93× | |||
| 15 | Finnair | Travel & Leisure | 1.87× | ||
| 16 | Internet & Social Media | 1.82× | |||
| 17 | Online shopping | Shopping | 1.80× | ||
| 18 | Fitness and wellness | Sports | 1.78× | ||
| 19 | Shopping | Shopping | 1.70× | ||
| 20 | Design | Home & Garden | 1.70× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.22× | |
| Travelling | THRILL | 2.07× | |
| Need for Security | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.76× | |
| Early Adopter Mentality | POWER | 0.91× | |
| Urban Lifestyle | OPEN | 1.26× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Hairstyle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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