A data profile of the people who buy, follow and care about Cosmetics in Finland — modelled from more than twelve digital signal sources. Cosmetics has an estimated audience of 1,428,022 people in Finland.
Cosmetics has an estimated audience of 1,428,022 people in Finland. 76.4% are female, 23.6% are male, average age 44.8. Top brand affinities: Hair products, Dresses, Skin, Hairstyle, Fragrances.
Top brand affinities include Hair products, Dresses, Skin, with strongest over-indexing on Hair products (1.72× the country average).
Demographically, the Cosmetics audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Need for Security, Travelling.
The typical Cosmetics fan in Finland is more female, around 44.8 years old, with strong Need for Security tendencies and a notable affinity for Hair products.
The key figures that characterise the Cosmetics profile in Finland.
76.4% are female, 23.6% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 76.4% |
| Male | 23.6% |
| Average age | 44.8 |
| Estimated audience size | 1,428,022 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 35% |
of the worldwide Cosmetics audience comes from Finland.
| Country | Share |
|---|---|
| United States | 17.0% |
| Japan | 5.5% |
| India | 4.5% |
The strongest cross-interests of the Cosmetics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Blouse | Fashion & Accessoires | 1.78× | ||
| 02 | Hairstyle | Beauty & Wellness | 1.75× | ||
| 03 | Fragrances | Beauty & Wellness | 1.73× | ||
| 04 | Hair products | Beauty & Wellness | 1.72× | ||
| 05 | Hair coloring | Beauty & Wellness | 1.68× | ||
| 06 | Discount stores | Shopping | 1.65× | ||
| 07 | Facial | Beauty & Wellness | 1.63× | ||
| 08 | Skin | Beauty & Wellness | 1.61× | ||
| 09 | Anti-aging cream | Beauty & Wellness | 1.61× | ||
| 10 | Skirt | Fashion & Accessoires | 1.60× | ||
| 11 | Cosmetology | Beauty & Wellness | 1.59× | ||
| 12 | Dresses | Fashion & Accessoires | 1.58× | ||
| 13 | Coupons | Shopping | 1.57× | ||
| 14 | Handbags | Fashion & Accessoires | 1.56× | ||
| 15 | Infant clothing | Kids & Family | 1.55× | ||
| 16 | Gown | Fashion & Accessoires | 1.54× | ||
| 17 | Earring | Fashion & Accessoires | 1.52× | ||
| 18 | Natural skin care | Beauty & Wellness | 1.52× | ||
| 19 | Children's clothing | Fashion & Accessoires | 1.51× | ||
| 20 | Spring (season) | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.42× | |
| Travelling | THRILL | 1.18× | |
| Patriotism | CONSERVATISM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.71× | |
| Urban Lifestyle | OPEN | 0.85× | |
| Early Adopter Mentality | POWER | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Cosmetics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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