A data profile of the people who buy, follow and care about Cosmetics in Portugal — modelled from more than twelve digital signal sources. Cosmetics has an estimated audience of 4,893,651 people in Portugal.
The average Cosmetics fan in Portugal is 45.4 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Ranveer Singh, Shreya Ghoshal, Hum TV, with strongest over-indexing on Ranveer Singh (1.53× the country average).
Demographically, the Cosmetics audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Creativity, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 3 brand affinities and 20 regions tracked by Rascasse.
The typical Cosmetics fan in Portugal is more female, around 45.4 years old, with strong Creativity tendencies and a notable affinity for Ranveer Singh.
The key figures that characterise the Cosmetics profile in Portugal.
67.2% are female, 32.8% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 67.2% |
| Male | 32.8% |
| Average age | 45.4 |
| Estimated audience size | 4,893,651 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 34% |
of the worldwide Cosmetics audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 17.0% |
| Japan | 5.5% |
| India | 4.5% |
Where the Cosmetics audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~2.5M | 1.51× | |
| 02 | Porto District | ~1.5M | 1.36× | |
| 03 | Santarém District | ~300K | 1.36× | |
| 04 | Madeira | ~200K | 1.18× | |
| 05 | Faro District | ~400K | 1.12× | |
| 06 | Coimbra District | ~300K | 1.10× | |
| 07 | Braga District | ~500K | 1.08× | |
| 08 | Leiria District | ~300K | 1.05× | |
| 09 | Setúbal District | ~600K | 1.03× | |
| 10 | Bragança District | ~60K | 0.99× | |
| 11 | Guarda District | ~60K | 0.98× | |
| 12 | Portalegre District | ~50K | 0.98× | |
| 13 | Viseu District | ~200K | 0.97× | |
| 14 | Azores | ~100K | 0.97× | |
| 15 | Vila Real District | ~90K | 0.97× | |
| 16 | Beja District | ~80K | 0.97× | |
| 17 | Aveiro District | ~400K | 0.96× | |
| 18 | Évora District | ~80K | 0.96× | |
| 19 | Viana do Castelo District | ~100K | 0.95× | |
| 20 | Castelo Branco District | ~90K | 0.95× |
The strongest cross-interests of the Cosmetics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hum TV | Movies & TV | 1.58× | ||
| 02 | Shreya Ghoshal | Music & Radio | 1.54× | ||
| 03 | Ranveer Singh | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.17× | |
| Pet Ownership | JOY | 1.13× | |
| Price Sensitivity | PREMIUM | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.80× | |
| Career Orientation | POWER | 0.84× | |
| Early Adopter Mentality | POWER | 0.84× |
Cosmetics has an estimated audience of 4,893,651 people in Portugal, concentrated in Lisbon District and Porto District.
67.2% of Cosmetics fans are female, 32.8% are male, with an average age of 45.4 years.
Cosmetics fans show strongest brand affinity for Ranveer Singh (1.53×), Shreya Ghoshal (1.54×), and Hum TV (1.58×) over the country average.
Cosmetics fans in Portugal are most concentrated in Lisbon District (reach ~2.5M), Porto District (reach ~1.5M), and Setúbal District (reach ~600K). These three regions account for the largest share of the active audience.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Cosmetics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.