A data profile of the people who buy, follow and care about Cosmetics in Belgium — modelled from more than twelve digital signal sources. Cosmetics has an estimated audience of 3,988,922 people in Belgium.
Cosmetics has an estimated audience of 3,988,922 people in Belgium. 67.9% are female, 32.1% are male, average age 43.3. Top brand affinities: Beauty salons, Fragrances, Notino, 1500 metres, ADULT..
Top brand affinities include Beauty salons, Fragrances, Notino, with strongest over-indexing on Beauty salons (1.52× the country average).
Demographically, the Cosmetics audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Sustainability.
The typical Cosmetics fan in Belgium is more female, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Beauty salons.
The key figures that characterise the Cosmetics profile in Belgium.
67.9% are female, 32.1% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 67.9% |
| Male | 32.1% |
| Average age | 43.3 |
| Estimated audience size | 3,988,922 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 32% |
of the worldwide Cosmetics audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 17.0% |
| Japan | 5.5% |
| India | 4.5% |
The strongest cross-interests of the Cosmetics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ADULT. | Music & Radio | 1.87× | ||
| 02 | xlaeta | Travel & Leisure | 1.87× | ||
| 03 | Not Your Mother's | Beauty & Wellness | 1.75× | ||
| 04 | Gladskin | Beauty & Wellness | 1.68× | ||
| 05 | bilou | Beauty & Wellness | 1.68× | ||
| 06 | Fragrances | Beauty & Wellness | 1.53× | ||
| 07 | Notino | Shopping | 1.53× | ||
| 08 | La Rive | Beauty & Wellness | 1.53× | ||
| 09 | Beauty salons | Beauty & Wellness | 1.52× | ||
| 10 | 1500 metres | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.18× | |
| Sustainability | BALANCE | 1.00× | |
| Travelling | THRILL | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.33× | |
| Social Media Usage | JOY | 0.69× | |
| Design Affinity | PREMIUM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Cosmetics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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