Cosmetics Audience in Mexico
Cosmetics has an estimated audience of 12,069,583 people in Mexico. 61.4% are female, 38.6% are male, average age 33.9.
Demographically, the Cosmetics audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Design Affinity, Mindfulness.
Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics
Demographics of Cosmetics fans
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 33.9 |
| Estimated audience size | 12,069,583 |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.52 |
| Mindfulness | BALANCE | 2.41 |
| Risk Appetite | THRILL | 2.26 |
| Luxury Orientation | PREMIUM | 2.18 |
| Family Orientation | CONSERVATISM | 2.04 |
| Quality Awareness | PREMIUM | 1.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.0% |
| Japan | 5.5% |
| India | 4.5% |
See Cosmetics audiences in other countries
More Cosmetics audiences in Mexico
- Make-up artist (2,761,797)
- Eyebrow (2,737,308)
- Eyelash (2,405,042)
- Permanent makeup (2,398,140)
- Pigment (2,373,456)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Cosmetics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.