A data profile of the people who buy, follow and care about Cosmetics in Mexico — modelled from more than twelve digital signal sources. Cosmetics has an estimated audience of 12,069,583 people in Mexico.
Cosmetics has an estimated audience of 12,069,583 people in Mexico. 61.4% are female, 38.6% are male, average age 33.9.
The key figures that characterise the Cosmetics profile in Mexico.
61.4% are female, 38.6% are male, average age 33.9.
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 33.9 |
| Estimated audience size | 12,069,583 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 10% |
of the worldwide Cosmetics audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 17.0% |
| Japan | 5.5% |
| India | 4.5% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Cosmetics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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