A data profile of the people who buy, follow and care about Fragrances in Belgium — modelled from more than twelve digital signal sources. Fragrances has an estimated audience of 2,041,017 people in Belgium.
The average Fragrances fan in Belgium is 43.2 years old, more female, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, Antwerp, Liege.
Top brand affinities include Kruidvat, H&M, C&A, with strongest over-indexing on Kruidvat (1.68× the country average).
Demographically, the Fragrances audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Fragrances fan in Belgium is more female, around 43.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Kruidvat.
The key figures that characterise the Fragrances profile in Belgium.
69.3% are female, 30.7% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 69.3% |
| Male | 30.7% |
| Average age | 43.2 |
| Estimated audience size | 2,041,017 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Fragrances audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 15.2% |
| Brazil | 5.4% |
| Italy | 5.2% |
Where the Fragrances audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Liege | ~200K | 1.20× | |
| 02 | Brussels | ~200K | 1.15× | |
| 03 | Hainaut | ~200K | 1.09× | |
| 04 | Antwerp | ~200K | 1.05× | |
| 05 | Flemish Brabant | ~200K | 1.02× | |
| 06 | Walloon Brabant | ~50K | 0.99× | |
| 07 | Limburg | ~90K | 0.98× | |
| 08 | Province of Namur | ~90K | 0.97× | |
| 09 | Luxembourg | ~50K | 0.91× | |
| 10 | East Flanders | ~200K | 0.90× | |
| 11 | West Flanders | ~200K | 0.87× |
The strongest cross-interests of the Fragrances audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Yves Rocher (company) | Beauty & Wellness | 2.23× | ||
| 02 | Business marketing | Business & Career | 2.20× | ||
| 03 | Kiabi | Fashion & Accessoires | 1.91× | ||
| 04 | C&A | Shopping | 1.87× | ||
| 05 | Blouse | Fashion & Accessoires | 1.73× | ||
| 06 | Final good | Business & Career | 1.73× | ||
| 07 | Skin care | Beauty & Wellness | 1.72× | ||
| 08 | Rituals | Beauty & Wellness | 1.71× | ||
| 09 | Gender | Politics & Society | 1.71× | ||
| 10 | Kruidvat | Shopping | 1.68× | ||
| 11 | Children's clothing | Fashion & Accessoires | 1.67× | ||
| 12 | Ready-to-wear | Fashion & Accessoires | 1.59× | ||
| 13 | H&M | Shopping | 1.58× | ||
| 14 | Natural product | Food & Beverages | 1.58× | ||
| 15 | Intermarché | Shopping | 1.55× | ||
| 16 | JBC | Shopping | 1.53× | ||
| 17 | Handbags | Fashion & Accessoires | 1.53× | ||
| 18 | Skirt | Fashion & Accessoires | 1.53× | ||
| 19 | Marriage | Kids & Family | 1.51× | ||
| 20 | ICI Paris XL | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.48× | |
| Patriotism | CONSERVATISM | 1.21× | |
| Pet Ownership | JOY | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.64× | |
| Design Affinity | PREMIUM | 0.74× | |
| Travelling | THRILL | 0.85× |
Fragrances has an estimated audience of 2,041,017 people in Belgium, concentrated in Hainaut and Antwerp.
69.3% of Fragrances fans are female, 30.7% are male, with an average age of 43.2 years.
Fragrances fans show strongest brand affinity for Kruidvat (1.68×), H&M (1.58×), and C&A (1.87×) over the country average.
Fragrances fans in Belgium are most concentrated in Hainaut (reach ~200K), Antwerp (reach ~200K), and Liege (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Fragrances itself, the audience over-indexes on H&M (1.58×), C&A (1.87×), Rituals (1.71×), and JBC (1.53×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Fragrances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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