A data profile of the people who buy, follow and care about Marriage in Belgium — modelled from more than twelve digital signal sources. Marriage has an estimated audience of 1,582,281 people in Belgium.
Marriage has an estimated audience of 1,582,281 people in Belgium. 65.5% are female, 34.5% are male, average age 44.1. Top brand affinities: IKEA, WhatsApp, Family, Canada, H&M.
Top brand affinities include IKEA, WhatsApp, Family, with strongest over-indexing on IKEA (1.62× the country average).
Demographically, the Marriage audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.
The typical Marriage fan in Belgium is more female, around 44.1 years old, with strong Price Sensitivity tendencies and a notable affinity for IKEA.
The key figures that characterise the Marriage profile in Belgium.
65.5% are female, 34.5% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 65.5% |
| Male | 34.5% |
| Average age | 44.1 |
| Estimated audience size | 1,582,281 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 33% |
of the worldwide Marriage audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 6.2% |
| Brazil | 5.8% |
The strongest cross-interests of the Marriage audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wedding dress | Fashion & Accessoires | 2.45× | ||
| 02 | Weddings | Kids & Family | 2.27× | ||
| 03 | Shopping malls | Shopping | 1.93× | ||
| 04 | H&M | Shopping | 1.73× | ||
| 05 | Organic food | Food & Beverages | 1.72× | ||
| 06 | Canada | Travel & Leisure | 1.71× | ||
| 07 | Desserts | Food & Beverages | 1.71× | ||
| 08 | Drawing | Home & Garden | 1.65× | ||
| 09 | IKEA | Home & Garden | 1.62× | ||
| 10 | Primark | Shopping | 1.62× | ||
| 11 | Toys | Games | 1.60× | ||
| 12 | Music videos | Music & Radio | 1.60× | ||
| 13 | Fine art | Business & Career | 1.60× | ||
| 14 | Internet & Social Media | 1.59× | |||
| 15 | Tattoos | Fashion & Accessoires | 1.56× | ||
| 16 | Personal care | Health | 1.56× | ||
| 17 | Hairstyle | Beauty & Wellness | 1.53× | ||
| 18 | Hair products | Beauty & Wellness | 1.52× | ||
| 19 | Fragrances | Beauty & Wellness | 1.51× | ||
| 20 | Family | Kids & Family | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.75× | |
| Quality Awareness | PREMIUM | 1.50× | |
| Extroversion | THRILL | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.92× | |
| Need for Security | CONSERVATISM | 0.95× | |
| Sustainability | BALANCE | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Marriage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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