A data profile of the people who buy, follow and care about Marriage in India — modelled from more than twelve digital signal sources. Marriage has an estimated audience of 10,771,418 people in India.
Marriage has an estimated audience of 10,771,418 people in India. 33.5% are female, 66.5% are male, average age 34.5. Top brand affinities: Family, Weddings, Spas, Psychology, Desserts.
Top brand affinities include Family, Weddings, Spas, with strongest over-indexing on Family (1.9× the country average).
Demographically, the Marriage audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Extroversion, Design Affinity.
The typical Marriage fan in India is more male, around 34.5 years old, with strong Extroversion tendencies and a notable affinity for Family.
The key figures that characterise the Marriage profile in India.
33.5% are female, 66.5% are male, average age 34.5.
| Metric | Value |
|---|---|
| Female | 33.5% |
| Male | 66.5% |
| Average age | 34.5 |
| Estimated audience size | 10,771,418 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 31% | |
| 30-39 | 20% | |
| 40-49 | 14% | |
| 50+ | 11% |
of the worldwide Marriage audience comes from India.
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 6.2% |
| Brazil | 5.8% |
The strongest cross-interests of the Marriage audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Volunteering | Politics & Society | 2.05× | ||
| 02 | Wedding Planners | Kids & Family | 2.02× | ||
| 03 | Desserts | Food & Beverages | 1.99× | ||
| 04 | Family | Kids & Family | 1.90× | ||
| 05 | Drawing | Home & Garden | 1.86× | ||
| 06 | Tattoos | Fashion & Accessoires | 1.85× | ||
| 07 | Social media marketing | Business & Career | 1.84× | ||
| 08 | Sunglasses | Fashion & Accessoires | 1.83× | ||
| 09 | Wedding dress | Fashion & Accessoires | 1.83× | ||
| 10 | Spas | Beauty & Wellness | 1.81× | ||
| 11 | Weddings | Kids & Family | 1.77× | ||
| 12 | Necklace | Fashion & Accessoires | 1.72× | ||
| 13 | Bars | Travel & Leisure | 1.70× | ||
| 14 | Toys | Games | 1.67× | ||
| 15 | Bracelet | Fashion & Accessoires | 1.63× | ||
| 16 | Dogs | Pets & Animals | 1.62× | ||
| 17 | Vacations | Travel & Leisure | 1.56× | ||
| 18 | Psychology | Business & Career | 1.51× | ||
| 19 | Designer clothing | Fashion & Accessoires | 1.51× | ||
| 20 | Concerts | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.56× | |
| Design Affinity | PREMIUM | 1.46× | |
| Mindfulness | BALANCE | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.67× | |
| Social Media Usage | JOY | 0.77× | |
| Creativity | OPEN | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Marriage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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