A data profile of the people who buy, follow and care about Marriage in Finland — modelled from more than twelve digital signal sources. Marriage has an estimated audience of 579,137 people in Finland.
Marriage has an estimated audience of 579,137 people in Finland. 69.9% are female, 30.1% are male, average age 47.0. Top brand affinities: Finnair, IKEA, Stockmann, Nature, WhatsApp.
Top brand affinities include Finnair, IKEA, Stockmann, with strongest over-indexing on Finnair (1.84× the country average).
Demographically, the Marriage audience skews more female with an average age of 47.0, and over-indexes on personality traits such as Family Orientation, Community Orientation.
The typical Marriage fan in Finland is more female, around 47.0 years old, with strong Family Orientation tendencies and a notable affinity for Finnair.
The key figures that characterise the Marriage profile in Finland.
69.9% are female, 30.1% are male, average age 47.0.
| Metric | Value |
|---|---|
| Female | 69.9% |
| Male | 30.1% |
| Average age | 47.0 |
| Estimated audience size | 579,137 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 40% |
of the worldwide Marriage audience comes from Finland.
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 6.2% |
| Brazil | 5.8% |
The strongest cross-interests of the Marriage audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hairstyle | Beauty & Wellness | 2.31× | ||
| 02 | Weddings | Kids & Family | 2.22× | ||
| 03 | Cruises | Travel & Leisure | 2.14× | ||
| 04 | Fiction books | Literature | 2.07× | ||
| 05 | Mortgage loans | Business & Career | 1.97× | ||
| 06 | Terraced house | Home & Garden | 1.90× | ||
| 07 | Spas | Beauty & Wellness | 1.86× | ||
| 08 | Organic food | Food & Beverages | 1.85× | ||
| 09 | Finnair | Travel & Leisure | 1.84× | ||
| 10 | Hair products | Beauty & Wellness | 1.83× | ||
| 11 | Desserts | Food & Beverages | 1.78× | ||
| 12 | Dogs | Pets & Animals | 1.77× | ||
| 13 | Internet & Social Media | 1.76× | |||
| 14 | Stockmann | Shopping | 1.75× | ||
| 15 | Happiness | Health | 1.71× | ||
| 16 | IKEA | Home & Garden | 1.63× | ||
| 17 | Kitchen | Home & Garden | 1.58× | ||
| 18 | Danske Bank | Business & Career | 1.57× | ||
| 19 | Shoes | Fashion & Accessoires | 1.57× | ||
| 20 | Nature | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.23× | |
| Community Orientation | OPEN | 1.77× | |
| Sustainability | BALANCE | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.99× | |
| Healthy Lifestyle | BALANCE | 1.03× | |
| Social Media Usage | JOY | 1.07× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Marriage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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