A data profile of the people who buy, follow and care about Cruises in Finland — modelled from more than twelve digital signal sources. Cruises has an estimated audience of 742,750 people in Finland.
Cruises has an estimated audience of 742,750 people in Finland. 56.7% are female, 43.3% are male, average age 46.8. Top brand affinities: Finnair, Viking Line, Yle Uutiset, Iltalehti, Helsingin Sanomat.
Top brand affinities include Finnair, Viking Line, Yle Uutiset, with strongest over-indexing on Finnair (2.84× the country average).
Demographically, the Cruises audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Need for Security, Travelling.
The typical Cruises fan in Finland is more female, around 46.8 years old, with strong Need for Security tendencies and a notable affinity for Finnair.
The key figures that characterise the Cruises profile in Finland.
56.7% are female, 43.3% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 46.8 |
| Estimated audience size | 742,750 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 41% |
of the worldwide Cruises audience comes from Finland.
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 5.8% |
| Japan | 4.8% |
The strongest cross-interests of the Cruises audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Silja Line | Cars & Mobility | 4.18× | ||
| 02 | Viking Line | Cars & Mobility | 3.60× | ||
| 03 | Momondo | Travel & Leisure | 3.34× | ||
| 04 | Airbnb | Travel & Leisure | 2.91× | ||
| 05 | Finnair | Travel & Leisure | 2.84× | ||
| 06 | Beaches | Travel & Leisure | 2.64× | ||
| 07 | Kauppalehti | News | 1.98× | ||
| 08 | Iltalehti | News | 1.93× | ||
| 09 | Ilta-Sanomat | News | 1.92× | ||
| 10 | Liiga | Sports | 1.92× | ||
| 11 | Yle Uutiset | Movies & TV | 1.82× | ||
| 12 | Biltema | Business & Career | 1.79× | ||
| 13 | Nature | Home & Garden | 1.79× | ||
| 14 | Helsingin Sanomat | News | 1.77× | ||
| 15 | IKEA | Home & Garden | 1.75× | ||
| 16 | Veikkaus | Games | 1.69× | ||
| 17 | Internet & Social Media | 1.68× | |||
| 18 | Internet & Social Media | 1.65× | |||
| 19 | Nordea | Business & Career | 1.60× | ||
| 20 | Dernières Nouvelles d'Alsace | News | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.12× | |
| Travelling | THRILL | 1.26× | |
| Urban Lifestyle | OPEN | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.18× | |
| Patriotism | CONSERVATISM | 0.41× | |
| Social Media Usage | JOY | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Cruises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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