A data profile of the people who buy, follow and care about Cruises in Belgium — modelled from more than twelve digital signal sources. Cruises has an estimated audience of 1,266,505 people in Belgium.
The average Cruises fan in Belgium is 46.7 years old, more female, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, East Flanders, West Flanders.
Top brand affinities include Brussels Airlines, Beaches, Painting, with strongest over-indexing on Brussels Airlines (1.62× the country average).
Demographically, the Cruises audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Urban Lifestyle, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Cruises fan in Belgium is more female, around 46.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Brussels Airlines.
The key figures that characterise the Cruises profile in Belgium.
57.5% are female, 42.5% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 46.7 |
| Estimated audience size | 1,266,505 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 41% |
of the worldwide Cruises audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 5.8% |
| Japan | 4.8% |
Where the Cruises audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Antwerp | ~200K | 1.88× | |
| 02 | West Flanders | ~200K | 1.75× | |
| 03 | East Flanders | ~200K | 1.74× | |
| 04 | Limburg | ~100K | 1.71× | |
| 05 | Flemish Brabant | ~200K | 1.40× | |
| 06 | Brussels | ~80K | 0.88× | |
| 07 | Luxembourg | ~30K | 0.78× | |
| 08 | Walloon Brabant | ~20K | 0.74× | |
| 09 | Province of Namur | ~40K | 0.71× | |
| 10 | Liege | ~60K | 0.58× | |
| 11 | Hainaut | ~70K | 0.55× |
The strongest cross-interests of the Cruises audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fiberglass | Technology & Electronics | 2.89× | ||
| 02 | Birds | Pets & Animals | 2.12× | ||
| 03 | Charity and causes | Business & Career | 2.03× | ||
| 04 | Volunteering | Politics & Society | 1.94× | ||
| 05 | Beaches | Travel & Leisure | 1.83× | ||
| 06 | Lakes | Travel & Leisure | 1.82× | ||
| 07 | Boats | Cars & Mobility | 1.78× | ||
| 08 | Fine art | Business & Career | 1.70× | ||
| 09 | SUVs | Cars & Mobility | 1.64× | ||
| 10 | Adventure travel | Travel & Leisure | 1.64× | ||
| 11 | Brussels Airlines | Travel & Leisure | 1.62× | ||
| 12 | Drawing | Home & Garden | 1.61× | ||
| 13 | Fish | Pets & Animals | 1.61× | ||
| 14 | Sunweb | Travel & Leisure | 1.61× | ||
| 15 | Theme parks | Travel & Leisure | 1.56× | ||
| 16 | Law | Business & Career | 1.54× | ||
| 17 | Air travel | Travel & Leisure | 1.54× | ||
| 18 | Painting | Arts & Culture | 1.52× | ||
| 19 | Center Parcs | Travel & Leisure | 1.52× | ||
| 20 | Cats | Pets & Animals | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.18× | |
| Sustainability | BALANCE | 1.09× | |
| Travelling | THRILL | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.35× | |
| Early Adopter Mentality | POWER | 0.77× | |
| Design Affinity | PREMIUM | 0.88× |
Cruises has an estimated audience of 1,266,505 people in Belgium, concentrated in Antwerp and East Flanders.
57.5% of Cruises fans are female, 42.5% are male, with an average age of 46.7 years.
Cruises fans show strongest brand affinity for Brussels Airlines (1.62×), Beaches (1.83×), and Painting (1.52×) over the country average.
Cruises fans in Belgium are most concentrated in Antwerp (reach ~200K), East Flanders (reach ~200K), and West Flanders (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Cruises itself, the audience over-indexes on Beaches (1.83×), Painting (1.52×), Cats (1.51×), and Birds (2.12×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Cruises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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