A data profile of the people who buy, follow and care about Adventure travel in Belgium — modelled from more than twelve digital signal sources. Adventure travel has an estimated audience of 1,220,271 people in Belgium.
The average Adventure travel fan in Belgium is 45.5 years old, balanced, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, East Flanders, Antwerp.
Top brand affinities include Vacations, Outdoor enthusiast, Nature photography, with strongest over-indexing on Vacations (1.55× the country average).
Demographically, the Adventure travel audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Patriotism, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Adventure travel fan in Belgium is balanced, around 45.5 years old, with strong Patriotism tendencies and a notable affinity for Vacations.
The key figures that characterise the Adventure travel profile in Belgium.
53.0% are female, 47.0% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 45.5 |
| Estimated audience size | 1,220,271 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 38% |
of the worldwide Adventure travel audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 17.6% |
| Italy | 5.1% |
| Japan | 5.0% |
Where the Adventure travel audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Walloon Brabant | ~40K | 1.17× | |
| 02 | Limburg | ~60K | 1.01× | |
| 03 | Liege | ~100K | 1.00× | |
| 04 | West Flanders | ~100K | 0.99× | |
| 05 | Hainaut | ~100K | 0.98× | |
| 06 | Flemish Brabant | ~100K | 0.98× | |
| 07 | East Flanders | ~100K | 0.96× | |
| 08 | Brussels | ~80K | 0.96× | |
| 09 | Antwerp | ~100K | 0.94× |
The strongest cross-interests of the Adventure travel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Outdoor enthusiast | Sports | 2.16× | ||
| 02 | Travel photography | Technology & Electronics | 2.12× | ||
| 03 | Landscape photography | Technology & Electronics | 2.07× | ||
| 04 | Wildlife photography | Technology & Electronics | 2.07× | ||
| 05 | Nature photography | Technology & Electronics | 2.00× | ||
| 06 | Self-love | Health | 1.75× | ||
| 07 | Handmade jewelry | Fashion & Accessoires | 1.73× | ||
| 08 | Self care | Health | 1.65× | ||
| 09 | Dog walking | Pets & Animals | 1.64× | ||
| 10 | Travel website | Travel & Leisure | 1.63× | ||
| 11 | Organic product | Food & Beverages | 1.61× | ||
| 12 | Art exhibition | Arts & Culture | 1.59× | ||
| 13 | Vegetarian cuisine | Food & Beverages | 1.59× | ||
| 14 | Bicycle touring | Sports | 1.58× | ||
| 15 | Dog food | Pets & Animals | 1.58× | ||
| 16 | Vacations | Travel & Leisure | 1.55× | ||
| 17 | Home Design | Home & Garden | 1.53× | ||
| 18 | Self-awareness | Health | 1.52× | ||
| 19 | Natural product | Food & Beverages | 1.52× | ||
| 20 | Luxury real estate | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.06× | |
| Pet Ownership | JOY | 0.94× | |
| Design Affinity | PREMIUM | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.70× | |
| Social Media Usage | JOY | 0.82× | |
| Travelling | THRILL | 0.84× |
Adventure travel has an estimated audience of 1,220,271 people in Belgium, concentrated in Hainaut and East Flanders.
53.0% of Adventure travel fans are female, 47.0% are male, with an average age of 45.5 years.
Adventure travel fans show strongest brand affinity for Vacations (1.55×), Outdoor enthusiast (2.16×), and Nature photography (2.0×) over the country average.
Adventure travel fans in Belgium are most concentrated in Hainaut (reach ~100K), East Flanders (reach ~100K), and Antwerp (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Adventure travel itself, the audience over-indexes on Outdoor enthusiast (2.16×), Nature photography (2.0×), Travel photography (2.12×), and Self care (1.65×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Adventure travel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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