Adventure travel Audience in Canada
Adventure travel has an estimated audience of 4,182,880 people in Canada. 50.4% are female, 49.6% are male, average age 42.7. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Outdoor enthusiast, Aritzia, Self care, Travel photography, Nature photography.
The average Adventure travel fan in Canada is 42.7 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Outdoor enthusiast, Aritzia, Self care, with strongest over-indexing on Outdoor enthusiast (1.75× the country average). Demographically, the Adventure travel audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Patriotism, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Adventure travel fans
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 42.7 |
| Estimated audience size | 4,182,880 |
Audience persona
The typical Adventure travel fan in Canada is balanced, around 42.7 years old, with strong Patriotism tendencies and a notable affinity for Outdoor enthusiast.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 1,763,584 | 1.01× |
| British Columbia | 815,544 | 1.3× |
| Quebec | 779,926 | 0.78× |
| Alberta | 482,470 | 0.93× |
| Manitoba | 147,217 | 0.94× |
| Saskatchewan | 126,245 | 0.95× |
| Nova Scotia | 118,688 | 0.95× |
| New Brunswick | 94,786 | 0.98× |
| Newfoundland and Labrador | 64,458 | 1.01× |
| Prince Edward Island | 23,979 | 1.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Outdoor enthusiast | 1.75× | Sports |
| Aritzia | 1.61× | Fashion & Accessoires |
| Self care | 1.51× | Health |
| Travel photography | 1.9× | Technology & Electronics |
| Nature photography | 1.75× | Technology & Electronics |
| Self-love | 1.54× | Health |
| Airplane | 1.53× | Cars & Mobility |
| Dog walking | 1.5× | Pets & Animals |
| Landscape photography | 1.72× | Technology & Electronics |
| Luxury real estate | 1.57× | Business & Career |
| Dog lovers | 1.58× | Pets & Animals |
| Dog collar | 1.62× | Pets & Animals |
| Travel website | 1.65× | Travel & Leisure |
| Wildlife photography | 1.71× | Technology & Electronics |
| Alpine skiing | 1.54× | Sports |
| Baggage | 1.58× | Fashion & Accessoires |
| Dog harness | 1.6× | Pets & Animals |
| TripAdvisor | 1.53× | Travel & Leisure |
| Landscape | 1.53× | Travel & Leisure |
| Outdoor Photographer | 1.67× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.66 |
| Career Orientation | POWER | 1.2 |
| Spirituality | BALANCE | 1.18 |
| Social Media Usage | JOY | 1.06 |
| Travelling | THRILL | 1.05 |
| Early Adopter Mentality | POWER | 1.0 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.6% |
| Italy | 5.1% |
| Japan | 5.0% |
See Adventure travel audiences in other countries
- Adventure travel — Germany
- Adventure travel — United States
- Adventure travel — United Kingdom
- Adventure travel — France
- Adventure travel — Italy
- Adventure travel — Spain
- Adventure travel — Brazil
- Adventure travel — Japan
- Adventure travel — South Korea
- Adventure travel — India
- Adventure travel — Mexico
More Travel type audiences in Canada
- Camping (10,235,650)
- Hotels (10,097,913)
- Beaches (7,022,702)
- Cruises (5,242,803)
- Air travel (5,045,091)
Frequently asked questions
How many fans does Adventure travel have in Canada?
Adventure travel has an estimated audience of 4,182,880 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Adventure travel fans?
50.4% of Adventure travel fans are female, 49.6% are male, with an average age of 42.7 years.
Which brands do Adventure travel fans like most?
Adventure travel fans show strongest brand affinity for Outdoor enthusiast (1.75×), Aritzia (1.61×), and Self care (1.51×) over the country average.
Where do Adventure travel fans live in Canada?
Adventure travel fans in Canada are most concentrated in Ontario (reach 1,763,584), British Columbia (reach 815,544), and Quebec (reach 779,926). These three regions account for the largest share of the active audience.
What other brands do Adventure travel fans also like?
Beyond Adventure travel itself, the audience over-indexes on Aritzia (1.61×), Self care (1.51×), Travel photography (1.9×), and Nature photography (1.75×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Adventure travel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.