Adventure travel Audience in Germany
Adventure travel has an estimated audience of 6,147,090 people in Germany. 52.6% are female, 47.4% are male, average age 39.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Adventure, Airbnb, Travel photography, Travel Adventures, Outdoor enthusiast.
The average Adventure travel fan in Germany is 39.1 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Adventure, Airbnb, Travel photography, with strongest over-indexing on Adventure (2.02× the country average). Demographically, the Adventure travel audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Adventure travel fans
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 39.1 |
| Estimated audience size | 6,147,090 |
Audience persona
The typical Adventure travel fan in Germany is balanced, around 39.1 years old, with strong Sustainability tendencies and a notable affinity for Adventure.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,077,573 | 1.09× |
| Nordrhein-Westfalen | 904,088 | 0.67× |
| Baden-Württemberg | 887,269 | 1.06× |
| Niedersachsen | 600,003 | 1.01× |
| Hessen | 509,221 | 1.09× |
| Rheinland-Pfalz | 311,833 | 1.01× |
| Berlin | 307,993 | 1.12× |
| Sachsen | 283,398 | 0.94× |
| Schleswig-Holstein | 222,561 | 1.01× |
| Brandenburg | 184,614 | 0.97× |
| Thüringen | 171,532 | 1.1× |
| Hamburg | 156,218 | 1.12× |
| Sachsen-Anhalt | 123,133 | 0.77× |
| Mecklenburg-Vorpommern | 108,296 | 0.92× |
| Saarland | 66,494 | 0.88× |
| Bremen | 65,253 | 1.24× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Adventure | 2.02× | Travel & Leisure |
| Airbnb | 1.64× | Travel & Leisure |
| Travel photography | 2.24× | Technology & Electronics |
| Travel Adventures | 2.04× | Travel & Leisure |
| Outdoor enthusiast | 2.14× | Sports |
| Nature photography | 1.89× | Technology & Electronics |
| Outdoors | 2.46× | Travel & Leisure |
| Self-love | 1.68× | Health |
| Landscape photography | 1.92× | Technology & Electronics |
| Vacations | 1.56× | Travel & Leisure |
| Dog walking | 1.73× | Pets & Animals |
| Woolworths | 2.05× | Shopping |
| Vegetarian cuisine | 1.65× | Food & Beverages |
| Home repair | 1.63× | Home & Garden |
| Wildlife photography | 2.02× | Technology & Electronics |
| Dog lovers | 1.71× | Pets & Animals |
| XXXLutz | 2.79× | Home & Garden |
| Healthy habits | 1.63× | Health |
| Zooplus | 2.63× | Pets & Animals |
| Beaches | 1.53× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.52 |
| Sports Activity | POWER | 1.5 |
| Indulgence | JOY | 1.38 |
| DIY Mentality | THRILL | 1.27 |
| Travelling | THRILL | 1.27 |
| Luxury Orientation | PREMIUM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.6% |
| Italy | 5.1% |
| Japan | 5.0% |
See Adventure travel audiences in other countries
More Travel type audiences in Germany
- Hotels (18,162,909)
- Camping (13,162,367)
- Beaches (9,943,894)
- Lakes (8,975,974)
- Air travel (7,210,768)
Frequently asked questions
How many fans does Adventure travel have in Germany?
Adventure travel has an estimated audience of 6,147,090 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Adventure travel fans?
52.6% of Adventure travel fans are female, 47.4% are male, with an average age of 39.1 years.
Which brands do Adventure travel fans like most?
Adventure travel fans show strongest brand affinity for Adventure (2.02×), Airbnb (1.64×), and Travel photography (2.24×) over the country average.
Where do Adventure travel fans live in Germany?
Adventure travel fans in Germany are most concentrated in Bayern (reach 1,077,573), Nordrhein-Westfalen (reach 904,088), and Baden-Württemberg (reach 887,269). These three regions account for the largest share of the active audience.
What other brands do Adventure travel fans also like?
Beyond Adventure travel itself, the audience over-indexes on Airbnb (1.64×), Travel photography (2.24×), Travel Adventures (2.04×), and Outdoor enthusiast (2.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Adventure travel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.