Rascasse Audience Intelligence

Adventure travel Audience in Germany

A data profile of the people who buy, follow and care about Adventure travel in Germany — modelled from more than twelve digital signal sources. Adventure travel has an estimated audience of 6,147,090 people in Germany.

#8among Travel type in Germany#476among Topic in Germany#57in Travel & Leisure

The average Adventure travel fan in Germany is 39.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Adventure, Airbnb, Travel photography, with strongest over-indexing on Adventure (2.02× the country average).

Demographically, the Adventure travel audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Travelling, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Adventure travel fan in Germany is balanced, around 39.1 years old, with strong Travelling tendencies and a notable affinity for Adventure.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Adventure travel profile in Germany.

Audience size
6.1M
in Germany
Gender
52.6%♀
47.4% male
Age
39.1
average years
Country rank
#769
Topic in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Adventure travel fans

52.6% are female, 47.4% are male, average age 39.1.

Fig. 02

Gender split

52.6%
Female
47.4%
Male
Demographic split for Adventure travel audience in Germany
MetricValue
Female52.6%
Male47.4%
Average age39.1
Estimated audience size6,147,090
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Adventure travel audience in Germany
Age bracketShare%
16-1920%
20-2918%
30-3920%
40-4922%
50+19%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Adventure travel audience comes from Germany.

Worldwide audience distribution share by country for Adventure travel
CountryShare
United States17.6%
Italy5.1%
Japan5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Adventure travel audience in Germany is strongest.

Fig. 05

Top regions by affinity

Adventure travel fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~60K1.10×
02Baden-Württemberg~900K1.08×
03Thüringen~200K1.06×
04Saarland~80K1.06×
05Rheinland-Pfalz~300K1.03×
06Bayern~1M1.02×
07Hamburg~100K1.02×
08Hessen~500K1.01×
09Schleswig-Holstein~200K1.00×
10Brandenburg~200K1.00×
11Berlin~300K0.99×
12Mecklenburg-Vorpommern~100K0.99×
13Niedersachsen~600K0.96×
14Sachsen-Anhalt~200K0.95×
15Sachsen~300K0.94×
16Nordrhein-Westfalen~1M0.84×
Fig. 06

Affinity by region

Affinity by region — Adventure travel, Germany
0.84×1.00×1.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Adventure travel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Adventure travel audience
#·InterestCategoryAffinity×
01ZooplusPets & Animals2.63×
02VerivoxShopping2.60×
03OutdoorsTravel & Leisure2.46×
04Travel photographyTechnology & Electronics2.24×
05Outdoor enthusiastSports2.14×
06WoolworthsShopping2.05×
07Travel AdventuresTravel & Leisure2.04×
08AdventureTravel & Leisure2.02×
09Wildlife photographyTechnology & Electronics2.02×
10Landscape photographyTechnology & Electronics1.92×
11Nature photographyTechnology & Electronics1.89×
12Dog walkingPets & Animals1.73×
13Dog loversPets & Animals1.71×
14Self-loveHealth1.68×
15Vegetarian cuisineFood & Beverages1.65×
16AirbnbTravel & Leisure1.64×
17Home repairHome & Garden1.63×
18Healthy habitsHealth1.63×
19VacationsTravel & Leisure1.56×
20BeachesTravel & Leisure1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Adventure travel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Adventure travel audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.62×
SustainabilityBALANCE1.53×
Design AffinityPREMIUM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Adventure travel audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.92×
Need for SecurityCONSERVATISM0.93×
SpiritualityBALANCE0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Adventure travel have in Germany?

Adventure travel has an estimated audience of 6,147,090 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Adventure travel fans?

52.6% of Adventure travel fans are female, 47.4% are male, with an average age of 39.1 years.

03

Which brands do Adventure travel fans like most?

Adventure travel fans show strongest brand affinity for Adventure (2.02×), Airbnb (1.64×), and Travel photography (2.24×) over the country average.

04

Where do Adventure travel fans live in Germany?

Adventure travel fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~1M), and Baden-Württemberg (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Adventure travel fans also like?

Beyond Adventure travel itself, the audience over-indexes on Airbnb (1.64×), Travel photography (2.24×), Travel Adventures (2.04×), and Outdoor enthusiast (2.14×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel type audiences in Germany

See Adventure travel audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Adventure travel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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