Lakes Audience in Germany
A data profile of the people who buy, follow and care about Lakes in Germany — modelled from more than twelve digital signal sources. Lakes has an estimated audience of 8,975,974 people in Germany.
The average Lakes fan in Germany is 40.4 years old, balanced, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Tagesschau, Kitchen, Allgäu, with strongest over-indexing on Tagesschau (1.84× the country average).
Demographically, the Lakes audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Travelling, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Lakes fan in Germany is balanced, around 40.4 years old, with strong Travelling tendencies and a notable affinity for Tagesschau.
At a glance
The key figures that characterise the Lakes profile in Germany.
Search interest · 12-month trend
Demographics of Lakes fans
51.8% are female, 48.2% are male, average age 40.4.
Gender split
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 40.4 |
| Estimated audience size | 8,975,974 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 21% |
Worldwide distribution
of the worldwide Lakes audience comes from Germany.
| Country | Share |
|---|---|
| United States | 17.0% |
| Japan | 9.6% |
| Italy | 5.2% |
Geography
Where the Lakes audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~2.5M | 1.60× | |
| 02 | Baden-Württemberg | ~2M | 1.56× | |
| 03 | Rheinland-Pfalz | ~600K | 1.37× | |
| 04 | Hessen | ~900K | 1.28× | |
| 05 | Berlin | ~400K | 1.05× | |
| 06 | Niedersachsen | ~900K | 1.02× | |
| 07 | Thüringen | ~200K | 1.02× | |
| 08 | Nordrhein-Westfalen | ~2M | 1.00× | |
| 09 | Sachsen | ~400K | 0.95× | |
| 10 | Brandenburg | ~300K | 0.94× | |
| 11 | Sachsen-Anhalt | ~200K | 0.90× | |
| 12 | Bremen | ~60K | 0.84× | |
| 13 | Saarland | ~80K | 0.72× | |
| 14 | Hamburg | ~100K | 0.66× | |
| 15 | Schleswig-Holstein | ~200K | 0.62× | |
| 16 | Mecklenburg-Vorpommern | ~100K | 0.61× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Lakes audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Allgäu | Travel & Leisure | 4.65× | ||
| 02 | Pandora | Fashion & Accessoires | 2.99× | ||
| 03 | Volunteering | Politics & Society | 2.51× | ||
| 04 | Shih Tzu | Pets & Animals | 2.38× | ||
| 05 | Satire | Literature | 2.38× | ||
| 06 | Kitchen | Home & Garden | 2.37× | ||
| 07 | Patio | Home & Garden | 2.28× | ||
| 08 | Yorkshire Terrier | Pets & Animals | 2.28× | ||
| 09 | Ecotourism | Business & Career | 2.27× | ||
| 10 | Beagle | Pets & Animals | 2.25× | ||
| 11 | Labrador Retriever | Pets & Animals | 2.15× | ||
| 12 | CHIO Aachen | Sports | 2.12× | ||
| 13 | Siberian Husky | Pets & Animals | 2.10× | ||
| 14 | Focus | News | 2.06× | ||
| 15 | French Bulldog | Pets & Animals | 2.06× | ||
| 16 | Tagesschau | Movies & TV | 1.84× | ||
| 17 | Car rentals | Cars & Mobility | 1.80× | ||
| 18 | Bars | Travel & Leisure | 1.78× | ||
| 19 | Hugendubel | Shopping | 1.68× | ||
| 20 | Transfermarkt | Sports | 1.52× |
Personality of the Lakes audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.56× | |
| Quality Awareness | PREMIUM | 1.42× | |
| Patriotism | CONSERVATISM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.83× | |
| Creativity | OPEN | 0.92× | |
| Social Media Usage | JOY | 0.92× |
Frequently asked questions
How many fans does Lakes have in Germany?
Lakes has an estimated audience of 8,975,974 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Lakes fans?
51.8% of Lakes fans are female, 48.2% are male, with an average age of 40.4 years.
Which brands do Lakes fans like most?
Lakes fans show strongest brand affinity for Tagesschau (1.84×), Kitchen (2.37×), and Allgäu (4.65×) over the country average.
Where do Lakes fans live in Germany?
Lakes fans in Germany are most concentrated in Bayern (reach ~2.5M), Nordrhein-Westfalen (reach ~2M), and Baden-Württemberg (reach ~2M). These three regions account for the largest share of the active audience.
What other brands do Lakes fans also like?
Beyond Lakes itself, the audience over-indexes on Kitchen (2.37×), Allgäu (4.65×), Volunteering (2.51×), and Patio (2.28×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Travel type audiences in Germany
- Hotels (18,162,909)
- Camping (13,162,367)
- Beaches (9,943,894)
- Air travel (7,210,768)
- Theme parks (6,519,216)
See Lakes audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lakes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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