Lakes Audience in Germany
Lakes has an estimated audience of 8,975,974 people in Germany. 51.8% are female, 48.2% are male, average age 40.4. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Goes, Unique Gifts, Figure painting (hobby), Urban horticulture, Esra Erol.
The average Lakes fan in Germany is 40.4 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Goes, Unique Gifts, Figure painting (hobby), with strongest over-indexing on Goes (1.91× the country average). Demographically, the Lakes audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Sports Activity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Lakes fans
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 40.4 |
| Estimated audience size | 8,975,974 |
Audience persona
The typical Lakes fan in Germany is balanced, around 40.4 years old, with strong Sports Activity tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 2,369,899 | 1.64× |
| Nordrhein-Westfalen | 1,984,768 | 1.01× |
| Baden-Württemberg | 1,945,947 | 1.59× |
| Niedersachsen | 913,041 | 1.05× |
| Hessen | 902,387 | 1.32× |
| Rheinland-Pfalz | 616,020 | 1.37× |
| Sachsen | 407,425 | 0.93× |
| Berlin | 401,207 | 1× |
| Brandenburg | 270,996 | 0.97× |
| Thüringen | 223,372 | 0.98× |
| Schleswig-Holstein | 202,866 | 0.63× |
| Sachsen-Anhalt | 201,072 | 0.86× |
| Hamburg | 132,212 | 0.65× |
| Mecklenburg-Vorpommern | 101,616 | 0.59× |
| Saarland | 76,579 | 0.69× |
| Bremen | 59,775 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 1.91× | Travel & Leisure |
| Unique Gifts | 1.55× | Shopping |
| Figure painting (hobby) | 3.89× | Arts & Culture |
| Urban horticulture | 1.52× | Home & Garden |
| Esra Erol | 4.29× | Movies & TV |
| Jaguar F-Pace | 4.36× | Cars & Mobility |
| Nurse education | 1.59× | Kids & Family |
| Headhunters (film) | 2.88× | Movies & TV |
| Glashütte | 2.47× | Travel & Leisure |
| Information sensitivity | 2.52× | Technology & Electronics |
| Scratching post | 2.57× | Pets & Animals |
| Hakone, Kanagawa | 2.76× | Travel & Leisure |
| Free University of Berlin | 1.53× | Business & Career |
| Standing rib roast | 3.23× | Food & Beverages |
| Hocus Pocus | 3.12× | Movies & TV |
| Vijesti.ba | 1.6× | News |
| Carrie (novel) | 2.11× | Literature |
| Cloppenburg | 1.65× | Travel & Leisure |
| Wolverine (comics) | 2.05× | Literature |
| Knokke-Heist | 2.35× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.46 |
| Travelling | THRILL | 1.45 |
| Indulgence | JOY | 1.4 |
| Sustainability | BALANCE | 1.35 |
| DIY Mentality | THRILL | 1.32 |
| Pet Ownership | JOY | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.0% |
| Japan | 9.6% |
| Italy | 5.2% |
See Lakes audiences in other countries
More Travel type audiences in Germany
- Hotels (18,162,909)
- Camping (13,162,367)
- Beaches (9,943,894)
- Air travel (7,210,768)
- Theme parks (6,519,216)
Frequently asked questions
How many fans does Lakes have in Germany?
Lakes has an estimated audience of 8,975,974 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Lakes fans?
51.8% of Lakes fans are female, 48.2% are male, with an average age of 40.4 years.
Which brands do Lakes fans like most?
Lakes fans show strongest brand affinity for Goes (1.91×), Unique Gifts (1.55×), and Figure painting (hobby) (3.89×) over the country average.
Where do Lakes fans live in Germany?
Lakes fans in Germany are most concentrated in Bayern (reach 2,369,899), Nordrhein-Westfalen (reach 1,984,768), and Baden-Württemberg (reach 1,945,947). These three regions account for the largest share of the active audience.
What other brands do Lakes fans also like?
Beyond Lakes itself, the audience over-indexes on Unique Gifts (1.55×), Figure painting (hobby) (3.89×), Urban horticulture (1.52×), and Esra Erol (4.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lakes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.