Lakes Audience in Germany
Lakes has an estimated audience of 8,975,974 people in Germany. 51.8% are female, 48.2% are male, average age 40.4. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Satire, German television comedy, Tagesschau, Pets, Allgäu.
The average Lakes fan in Germany is 40.4 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Satire, German television comedy, Tagesschau, with strongest over-indexing on Satire (6.23× the country average). Demographically, the Lakes audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Sports Activity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Lakes fans
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 40.4 |
| Estimated audience size | 8,975,974 |
Audience persona
The typical Lakes fan in Germany is balanced, around 40.4 years old, with strong Sports Activity tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 2,369,899 | 1.64× |
| Nordrhein-Westfalen | 1,984,768 | 1.01× |
| Baden-Württemberg | 1,945,947 | 1.59× |
| Niedersachsen | 913,041 | 1.05× |
| Hessen | 902,387 | 1.32× |
| Rheinland-Pfalz | 616,020 | 1.37× |
| Sachsen | 407,425 | 0.93× |
| Berlin | 401,207 | 1× |
| Brandenburg | 270,996 | 0.97× |
| Thüringen | 223,372 | 0.98× |
| Schleswig-Holstein | 202,866 | 0.63× |
| Sachsen-Anhalt | 201,072 | 0.86× |
| Hamburg | 132,212 | 0.65× |
| Mecklenburg-Vorpommern | 101,616 | 0.59× |
| Saarland | 76,579 | 0.69× |
| Bremen | 59,775 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 6.23× | Literature |
| German television comedy | 7.29× | Movies & TV |
| Tagesschau | 2.39× | Movies & TV |
| Pets | 1.87× | Pets & Animals |
| Allgäu | 5.94× | Travel & Leisure |
| Catering | 3.97× | Food & Beverages |
| Automobiles | 1.73× | Cars & Mobility |
| Vacation rental | 3.44× | Travel & Leisure |
| Transfermarkt | 2.24× | Sports |
| ImmoScout24 | 1.88× | Home & Garden |
| Obi (store) | 1.6× | Shopping |
| Headphones | 3.87× | Technology & Electronics |
| Country rap | 4.04× | Music & Radio |
| Airbnb | 1.61× | Travel & Leisure |
| Anthropology | 3.5× | Business & Career |
| Maine Coon | 2.9× | Pets & Animals |
| Crochet | 2.33× | Home & Garden |
| Westdeutscher Rundfunk | 2.1× | Movies & TV |
| Labrador Retriever | 2.11× | Pets & Animals |
| French Bulldog | 2.05× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.46 |
| Travelling | THRILL | 1.45 |
| Indulgence | JOY | 1.4 |
| Sustainability | BALANCE | 1.35 |
| DIY Mentality | THRILL | 1.32 |
| Pet Ownership | JOY | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.0% |
| Japan | 9.6% |
| Italy | 5.2% |
See Lakes audiences in other countries
More Travel type audiences in Germany
- Hotels (18,162,909)
- Camping (13,162,367)
- Beaches (9,943,894)
- Air travel (7,210,768)
- Theme parks (6,519,216)
Frequently asked questions
How many fans does Lakes have in Germany?
Lakes has an estimated audience of 8,975,974 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Lakes fans?
51.8% of Lakes fans are female, 48.2% are male, with an average age of 40.4 years.
Which brands do Lakes fans like most?
Lakes fans show strongest brand affinity for Satire (6.23×), German television comedy (7.29×), and Tagesschau (2.39×) over the country average.
Where do Lakes fans live in Germany?
Lakes fans in Germany are most concentrated in Bayern (reach 2,369,899), Nordrhein-Westfalen (reach 1,984,768), and Baden-Württemberg (reach 1,945,947). These three regions account for the largest share of the active audience.
What other brands do Lakes fans also like?
Beyond Lakes itself, the audience over-indexes on German television comedy (7.29×), Tagesschau (2.39×), Pets (1.87×), and Allgäu (5.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lakes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.