A data profile of the people who buy, follow and care about Lakes in India — modelled from more than twelve digital signal sources. Lakes has an estimated audience of 4,756,872 people in India.
Lakes has an estimated audience of 4,756,872 people in India. 24.5% are female, 75.5% are male, average age 34.1. Top brand affinities: Volunteering, Cruises, Drawing, Automobiles, Nature.
Top brand affinities include Volunteering, Cruises, Drawing, with strongest over-indexing on Volunteering (3.76× the country average).
Demographically, the Lakes audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Extroversion, Sustainability.
The typical Lakes fan in India is more male, around 34.1 years old, with strong Extroversion tendencies and a notable affinity for Volunteering.
The key figures that characterise the Lakes profile in India.
24.5% are female, 75.5% are male, average age 34.1.
| Metric | Value |
|---|---|
| Female | 24.5% |
| Male | 75.5% |
| Average age | 34.1 |
| Estimated audience size | 4,756,872 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 28% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 11% |
of the worldwide Lakes audience comes from India.
| Country | Share |
|---|---|
| United States | 17.0% |
| Japan | 9.6% |
| Italy | 5.2% |
The strongest cross-interests of the Lakes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Minivans | Cars & Mobility | 4.41× | ||
| 02 | Volunteering | Politics & Society | 3.76× | ||
| 03 | Reptiles | Pets & Animals | 3.65× | ||
| 04 | Cruises | Travel & Leisure | 3.57× | ||
| 05 | Drawing | Home & Garden | 3.07× | ||
| 06 | Tattoos | Fashion & Accessoires | 2.36× | ||
| 07 | Desserts | Food & Beverages | 2.34× | ||
| 08 | Sunglasses | Fashion & Accessoires | 2.34× | ||
| 09 | Fast food restaurants | Food & Beverages | 2.34× | ||
| 10 | Vacations | Travel & Leisure | 2.30× | ||
| 11 | Social media marketing | Business & Career | 2.21× | ||
| 12 | Spas | Beauty & Wellness | 2.16× | ||
| 13 | Comics | Literature | 2.10× | ||
| 14 | Dogs | Pets & Animals | 2.06× | ||
| 15 | Bars | Travel & Leisure | 2.06× | ||
| 16 | Automobiles | Cars & Mobility | 2.04× | ||
| 17 | Toys | Games | 2.02× | ||
| 18 | Nature | Home & Garden | 1.91× | ||
| 19 | Gambling | Games | 1.58× | ||
| 20 | Family | Kids & Family | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.67× | |
| Sustainability | BALANCE | 1.41× | |
| Pet Ownership | JOY | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.61× | |
| Social Media Usage | JOY | 0.62× | |
| Need for Security | CONSERVATISM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Lakes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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