A data profile of the people who buy, follow and care about Lakes in Norway — modelled from more than twelve digital signal sources. Lakes has an estimated audience of 673,388 people in Norway.
Lakes has an estimated audience of 673,388 people in Norway. 56.2% are female, 43.8% are male, average age 45.4. Top brand affinities: Biltema, KappAhl, Cruises, Flower, Personal finance.
Top brand affinities include Biltema, KappAhl, Cruises, with strongest over-indexing on Biltema (1.53× the country average).
Demographically, the Lakes audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Sustainability, Quality Awareness.
The typical Lakes fan in Norway is more female, around 45.4 years old, with strong Sustainability tendencies and a notable affinity for Biltema.
The key figures that characterise the Lakes profile in Norway.
56.2% are female, 43.8% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 45.4 |
| Estimated audience size | 673,388 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 37% |
of the worldwide Lakes audience comes from Norway.
| Country | Share |
|---|---|
| United States | 17.0% |
| Japan | 9.6% |
| Italy | 5.2% |
The strongest cross-interests of the Lakes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ecotourism | Business & Career | 3.79× | ||
| 02 | Cruises | Travel & Leisure | 2.68× | ||
| 03 | KappAhl | Fashion & Accessoires | 2.50× | ||
| 04 | Car rentals | Cars & Mobility | 2.47× | ||
| 05 | Scooters | Cars & Mobility | 2.33× | ||
| 06 | Crochet | Home & Garden | 2.31× | ||
| 07 | Flower | Home & Garden | 2.14× | ||
| 08 | Bars | Travel & Leisure | 2.10× | ||
| 09 | Island | Travel & Leisure | 1.95× | ||
| 10 | Dogs | Pets & Animals | 1.84× | ||
| 11 | Tattoos | Fashion & Accessoires | 1.84× | ||
| 12 | Spas | Beauty & Wellness | 1.72× | ||
| 13 | Happiness | Health | 1.69× | ||
| 14 | Hair products | Beauty & Wellness | 1.69× | ||
| 15 | Gina Tricot | Fashion & Accessoires | 1.64× | ||
| 16 | Personal finance | Business & Career | 1.58× | ||
| 17 | Scandinavia | Travel & Leisure | 1.58× | ||
| 18 | Shoes | Fashion & Accessoires | 1.55× | ||
| 19 | Biltema | Business & Career | 1.53× | ||
| 20 | Hobby | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.78× | |
| Quality Awareness | PREMIUM | 1.62× | |
| Community Orientation | OPEN | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.90× | |
| Mindfulness | BALANCE | 0.94× | |
| Healthy Lifestyle | BALANCE | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Lakes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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