A data profile of the people who buy, follow and care about Dogs in Norway — modelled from more than twelve digital signal sources. Dogs has an estimated audience of 1,522,741 people in Norway.
Dogs has an estimated audience of 1,522,741 people in Norway. 57.9% are female, 42.1% are male, average age 47.2. Top brand affinities: IKEA, Norsk Tipping, Biltema, Google, Norway.
Top brand affinities include IKEA, Norsk Tipping, Biltema, with strongest over-indexing on IKEA (1.63× the country average).
Demographically, the Dogs audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Dogs fan in Norway is more female, around 47.2 years old, with strong Social Media Usage tendencies and a notable affinity for IKEA.
The key figures that characterise the Dogs profile in Norway.
57.9% are female, 42.1% are male, average age 47.2.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 47.2 |
| Estimated audience size | 1,522,741 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 42% |
of the worldwide Dogs audience comes from Norway.
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 5.6% |
| Japan | 4.6% |
The strongest cross-interests of the Dogs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cats | Pets & Animals | 2.30× | ||
| 02 | Animal | Pets & Animals | 1.89× | ||
| 03 | Crafts | Home & Garden | 1.78× | ||
| 04 | IKEA | Home & Garden | 1.63× | ||
| 05 | Apartment | Business & Career | 1.63× | ||
| 06 | Internet & Social Media | 1.62× | |||
| 07 | Child | Kids & Family | 1.62× | ||
| 08 | Norsk Tipping | Games | 1.59× | ||
| 09 | Do it yourself (DIY) | Home & Garden | 1.59× | ||
| 10 | Biltema | Business & Career | 1.58× | ||
| 11 | Norway | Travel & Leisure | 1.58× | ||
| 12 | Internet & Social Media | 1.58× | |||
| 13 | Politics and social issues | Politics & Society | 1.58× | ||
| 14 | Oslo | Travel & Leisure | 1.57× | ||
| 15 | Culture | Literature | 1.56× | ||
| 16 | Mobile phones | Technology & Electronics | 1.55× | ||
| 17 | Scandinavia | Travel & Leisure | 1.55× | ||
| 18 | Nature | Home & Garden | 1.54× | ||
| 19 | Software | Technology & Electronics | 1.54× | ||
| 20 | Shoes | Fashion & Accessoires | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.61× | |
| Travelling | THRILL | 0.55× | |
| Patriotism | CONSERVATISM | 0.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.14× | |
| Patriotism | CONSERVATISM | 0.36× | |
| Travelling | THRILL | 0.55× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Dogs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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