A data profile of the people who buy, follow and care about Dogs in Ireland — modelled from more than twelve digital signal sources. Dogs has an estimated audience of 1,479,119 people in Ireland.
Dogs has an estimated audience of 1,479,119 people in Ireland. 63.1% are female, 36.9% are male, average age 42.5. Top brand affinities: American Humane Association, Der Hundeprofi.
Top brand affinities include American Humane Association, Der Hundeprofi, with strongest over-indexing on American Humane Association (1.53× the country average).
Demographically, the Dogs audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Need for Security.
The typical Dogs fan in Ireland is more female, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for American Humane Association.
The key figures that characterise the Dogs profile in Ireland.
63.1% are female, 36.9% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 42.5 |
| Estimated audience size | 1,479,119 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 26% |
of the worldwide Dogs audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 5.6% |
| Japan | 4.6% |
The strongest cross-interests of the Dogs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Der Hundeprofi | Movies & TV | 1.61× | ||
| 02 | American Humane Association | Politics & Society | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.01× | |
| Need for Security | CONSERVATISM | 0.96× | |
| Design Affinity | PREMIUM | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.71× | |
| Travelling | THRILL | 0.72× | |
| Social Media Usage | JOY | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Dogs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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