A data profile of the people who buy, follow and care about Dogs in Portugal — modelled from more than twelve digital signal sources. Dogs has an estimated audience of 3,486,085 people in Portugal.
The average Dogs fan in Portugal is 47.0 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Cats, Crafts, Infant, with strongest over-indexing on Cats (1.75× the country average).
Demographically, the Dogs audience skews more female with an average age of 47.0, and over-indexes on personality traits such as Pet Ownership, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Dogs fan in Portugal is more female, around 47.0 years old, with strong Pet Ownership tendencies and a notable affinity for Cats.
The key figures that characterise the Dogs profile in Portugal.
58.9% are female, 41.1% are male, average age 47.0.
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 47.0 |
| Estimated audience size | 3,486,085 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 26% | |
| 50+ | 38% |
of the worldwide Dogs audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 5.6% |
| Japan | 4.6% |
Where the Dogs audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Faro District | ~500K | 2.01× | |
| 02 | Lisbon District | ~1.5M | 1.45× | |
| 03 | Setúbal District | ~500K | 1.22× | |
| 04 | Madeira | ~100K | 1.16× | |
| 05 | Porto District | ~800K | 1.09× | |
| 06 | Santarém District | ~200K | 1.09× | |
| 07 | Leiria District | ~200K | 1.06× | |
| 08 | Coimbra District | ~200K | 1.05× | |
| 09 | Bragança District | ~40K | 1.04× | |
| 10 | Azores | ~100K | 1.02× | |
| 11 | Aveiro District | ~300K | 0.99× | |
| 12 | Beja District | ~50K | 0.96× | |
| 13 | Viana do Castelo District | ~80K | 0.95× | |
| 14 | Castelo Branco District | ~60K | 0.90× | |
| 15 | Braga District | ~300K | 0.89× | |
| 16 | Viseu District | ~100K | 0.88× | |
| 17 | Évora District | ~50K | 0.88× | |
| 18 | Portalegre District | ~30K | 0.88× | |
| 19 | Vila Real District | ~50K | 0.87× | |
| 20 | Guarda District | ~40K | 0.87× |
The strongest cross-interests of the Dogs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pet food | Pets & Animals | 1.94× | ||
| 02 | Cats | Pets & Animals | 1.75× | ||
| 03 | Country music | Music & Radio | 1.70× | ||
| 04 | Mammal | Pets & Animals | 1.65× | ||
| 05 | Horses | Pets & Animals | 1.63× | ||
| 06 | Veganism | Food & Beverages | 1.59× | ||
| 07 | Infant | Kids & Family | 1.56× | ||
| 08 | Painting | Arts & Culture | 1.55× | ||
| 09 | Supermarket | Shopping | 1.55× | ||
| 10 | Literature | Business & Career | 1.54× | ||
| 11 | Crafts | Home & Garden | 1.53× | ||
| 12 | Jazz music | Music & Radio | 1.53× | ||
| 13 | Discount stores | Shopping | 1.52× | ||
| 14 | Hair products | Beauty & Wellness | 1.52× | ||
| 15 | Creativity | Home & Garden | 1.52× | ||
| 16 | Toys | Games | 1.52× | ||
| 17 | Do it yourself (DIY) | Home & Garden | 1.51× | ||
| 18 | Politics | Politics & Society | 1.51× | ||
| 19 | Research | Business & Career | 1.51× | ||
| 20 | Physics | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.43× | |
| Creativity | OPEN | 1.40× | |
| Community Orientation | OPEN | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.85× | |
| Early Adopter Mentality | POWER | 0.86× | |
| Career Orientation | POWER | 0.93× |
Dogs has an estimated audience of 3,486,085 people in Portugal, concentrated in Lisbon District and Porto District.
58.9% of Dogs fans are female, 41.1% are male, with an average age of 47.0 years.
Dogs fans show strongest brand affinity for Cats (1.75×), Crafts (1.53×), and Infant (1.56×) over the country average.
Dogs fans in Portugal are most concentrated in Lisbon District (reach ~1.5M), Porto District (reach ~800K), and Setúbal District (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Dogs itself, the audience over-indexes on Crafts (1.53×), Infant (1.56×), Discount stores (1.52×), and Painting (1.55×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Dogs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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