Rascasse Audience Intelligence

Painting Audience in Portugal

A data profile of the people who buy, follow and care about Painting in Portugal — modelled from more than twelve digital signal sources. Painting has an estimated audience of 3,374,505 people in Portugal.

#115among Topic in Portugal#4in Arts & Culture

The average Painting fan in Portugal is 45.6 years old, more female, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Porto District, Setúbal District.

Demographically, the Painting audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Creativity, Mindfulness.

Category: Arts & Culture · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Painting profile in Portugal.

Audience size
3.4M
in Portugal
Gender
59.5%♀
40.5% male
Age
45.6
average years
Country rank
#169
Topic in Portugal
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Painting fans

59.5% are female, 40.5% are male, average age 45.6.

Fig. 02

Gender split

59.5%
Female
40.5%
Male
Demographic split for Painting audience in Portugal
MetricValue
Female59.5%
Male40.5%
Average age45.6
Estimated audience size3,374,505
Fig. 03

Age distribution

Ø 45.6
average years
Age distribution of the Painting audience in Portugal
Age bracketShare%
16-199%
20-2913%
30-3917%
40-4925%
50+36%
Fig. 04

Worldwide distribution

0.9%

of the worldwide Painting audience comes from Portugal.

Worldwide audience distribution share by country for Painting
CountryShare
United States20.2%
Japan5.2%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Painting audience in Portugal is strongest.

Fig. 05

Top regions by affinity

Painting fans by region: top regions in Portugal
#RegionReachAffinity×
01Leiria District~300K1.49×
02Aveiro District~300K1.26×
03Porto District~900K1.25×
04Braga District~400K1.25×
05Santarém District~200K1.25×
06Setúbal District~400K1.21×
07Lisbon District~1M1.20×
08Coimbra District~200K1.18×
09Azores~100K1.12×
10Madeira~100K0.99×
11Viseu District~100K0.98×
12Faro District~200K0.97×
13Castelo Branco District~60K0.93×
14Viana do Castelo District~80K0.91×
15Évora District~50K0.89×
16Beja District~50K0.87×
17Vila Real District~50K0.86×
18Portalegre District~30K0.86×
19Guarda District~40K0.84×
20Bragança District~30K0.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Painting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Painting audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.12×
MindfulnessBALANCE1.00×
SpiritualityBALANCE0.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Painting audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.70×
Risk AppetiteTHRILL0.71×
Early Adopter MentalityPOWER0.73×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in Portugal

See Painting audiences in other countries

How to read this data

Audience size is the estimated number of people in Portugal who actively search for Painting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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