A data profile of the people who buy, follow and care about Painting in Netherlands — modelled from more than twelve digital signal sources. Painting has an estimated audience of 3,917,706 people in Netherlands.
The average Painting fan in Netherlands is 45.6 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Studio, Watercolor painting, Atelier, with strongest over-indexing on Studio (1.53× the country average).
Demographically, the Painting audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 9 brand affinities and 12 regions tracked by Rascasse.
The typical Painting fan in Netherlands is more female, around 45.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Studio.
The key figures that characterise the Painting profile in Netherlands.
62.6% are female, 37.4% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 45.6 |
| Estimated audience size | 3,917,706 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Painting audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 5.2% |
| United Kingdom | 5.0% |
Where the Painting audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Groningen | ~200K | 1.45× | |
| 02 | North Holland | ~800K | 1.18× | |
| 03 | Flevoland | ~100K | 1.07× | |
| 04 | Zuid-Holland | ~1M | 1.06× | |
| 05 | Overijssel | ~300K | 1.02× | |
| 06 | North Brabant | ~600K | 1.01× | |
| 07 | Gelderland | ~500K | 0.99× | |
| 08 | Limburg | ~200K | 0.93× | |
| 09 | Drenthe | ~100K | 0.93× | |
| 10 | Friesland | ~100K | 0.86× | |
| 11 | Utrecht | ~300K | 0.82× | |
| 12 | Zeeland | ~70K | 0.78× |
The strongest cross-interests of the Painting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Atelier | Home & Garden | 1.94× | ||
| 02 | Haken (band) | Music & Radio | 1.82× | ||
| 03 | Stedelijk Museum Amsterdam | Arts & Culture | 1.55× | ||
| 04 | Ulla Popken | Fashion & Accessoires | 1.54× | ||
| 05 | Studio | Home & Garden | 1.53× | ||
| 06 | Watercolor painting | Arts & Culture | 1.53× | ||
| 07 | Miss Etam | Food & Beverages | 1.52× | ||
| 08 | Plastic arts | Arts & Culture | 1.52× | ||
| 09 | Capsicum annuum | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.07× | |
| Design Affinity | PREMIUM | 1.05× | |
| Need for Security | CONSERVATISM | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.65× | |
| Patriotism | CONSERVATISM | 0.86× | |
| Travelling | THRILL | 0.91× |
Painting has an estimated audience of 3,917,706 people in Netherlands, concentrated in Zuid-Holland and North Holland.
62.6% of Painting fans are female, 37.4% are male, with an average age of 45.6 years.
Painting fans show strongest brand affinity for Studio (1.53×), Watercolor painting (1.53×), and Atelier (1.94×) over the country average.
Painting fans in Netherlands are most concentrated in Zuid-Holland (reach ~1M), North Holland (reach ~800K), and North Brabant (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Painting itself, the audience over-indexes on Watercolor painting (1.53×), Atelier (1.94×), Ulla Popken (1.54×), and Miss Etam (1.52×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Painting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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