Painting Audience in Mexico
Painting has an estimated audience of 7,453,346 people in Mexico. 54.6% are female, 45.4% are male, average age 33.3. Top brand affinities: Keratin, Spring cleaning, Garage sale, Bijou (jewellery), Quinceañera (telenovela).
Top brand affinities include Keratin, Spring cleaning, Garage sale, with strongest over-indexing on Keratin (1.56× the country average). Demographically, the Painting audience skews balanced with an average age of 33.3, and over-indexes on personality traits such as Mindfulness, Risk Appetite.
Category: Arts & Culture · Type: Topic
Demographics of Painting fans
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 33.3 |
| Estimated audience size | 7,453,346 |
Audience persona
The typical Painting fan in Mexico is balanced, around 33.3 years old, with strong Mindfulness tendencies and a notable affinity for Keratin.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keratin | 1.56× | Beauty & Wellness |
| Spring cleaning | 1.78× | Home & Garden |
| Garage sale | 1.5× | Fashion & Accessoires |
| Bijou (jewellery) | 1.5× | Fashion & Accessoires |
| Quinceañera (telenovela) | 1.61× | Movies & TV |
| Eduardo Capetillo | 1.57× | Movies & TV |
| Rosario Tijeras | 1.59× | Movies & TV |
| Decoration | 1.57× | Home & Garden |
| LADYBUG | 1.92× | Movies & TV |
| UÑAS DECORADAS | 1.59× | Beauty & Wellness |
| Multiple birth | 1.58× | Kids & Family |
| Nursery rhyme | 1.6× | Kids & Family |
| Erika Buenfil | 1.62× | Movies & TV |
| Literacy | 1.52× | Kids & Family |
| Learning theory (education) | 1.64× | Kids & Family |
| Makeup &hair | 1.51× | Beauty & Wellness |
| DIY & Craft Ideas | 1.69× | Home & Garden |
| Vila Pouca de Aguiar | 1.51× | Travel & Leisure |
| Picture frame | 1.54× | Home & Garden |
| Ali Khamenei | 1.52× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.66 |
| Risk Appetite | THRILL | 2.61 |
| Price Sensitivity | PREMIUM | 1.7 |
| Design Affinity | PREMIUM | 1.69 |
| Spirituality | BALANCE | 1.42 |
| Travelling | THRILL | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 5.3% |
| United Kingdom | 5.0% |
See Painting audiences in other countries
More Arts & Culture audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Painting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.