Painting Audience in Canada
Painting has an estimated audience of 8,837,087 people in Canada. 58.4% are female, 41.6% are male, average age 41.9. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Home Interior Design, Watercolor painting, E-book readers, Warriors (novel series), Handmade Crafts.
The average Painting fan in Canada is 41.9 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Home Interior Design, Watercolor painting, E-book readers, with strongest over-indexing on Home Interior Design (1.53× the country average). Demographically, the Painting audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic
Demographics of Painting fans
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 41.9 |
| Estimated audience size | 8,837,087 |
Audience persona
The typical Painting fan in Canada is more female, around 41.9 years old, with strong Career Orientation tendencies and a notable affinity for Home Interior Design.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 5,091,431 | 1.38× |
| British Columbia | 1,655,518 | 1.25× |
| Quebec | 1,596,420 | 0.75× |
| Alberta | 1,219,046 | 1.12× |
| Manitoba | 360,666 | 1.09× |
| Saskatchewan | 266,554 | 0.95× |
| Nova Scotia | 254,829 | 0.97× |
| New Brunswick | 208,594 | 1.02× |
| Newfoundland and Labrador | 111,007 | 0.83× |
| Prince Edward Island | 33,700 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Interior Design | 1.53× | Home & Garden |
| Watercolor painting | 1.58× | Arts & Culture |
| E-book readers | 1.57× | Technology & Electronics |
| Warriors (novel series) | 2.37× | Literature |
| Handmade Crafts | 1.65× | Kids & Family |
| Digital illustration | 1.5× | Arts & Culture |
| Oil painting | 1.54× | Arts & Culture |
| Conducting | 1.68× | Music & Radio |
| House painter and decorator | 1.88× | Home & Garden |
| Coop | 1.73× | Food & Beverages |
| DIY & Craft Ideas | 2.02× | Home & Garden |
| Jane Goodall | 1.61× | Pets & Animals |
| Benjamin Moore | 1.78× | Home & Garden |
| 7 Jours | 2.0× | Music & Radio |
| Web fiction | 1.62× | Literature |
| Acrylic paint | 1.51× | Arts & Culture |
| Karma yoga | 1.62× | Health |
| Miniature wargaming | 1.58× | Games |
| Sushi Shop | 1.57× | Food & Beverages |
| Animal Crossing | 1.97× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.41 |
| Early Adopter Mentality | POWER | 1.25 |
| Individualism | JOY | 1.19 |
| Design Affinity | PREMIUM | 1.13 |
| Patriotism | CONSERVATISM | 1.07 |
| Need for Security | CONSERVATISM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 5.3% |
| United Kingdom | 5.0% |
See Painting audiences in other countries
More Arts & Culture audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Painting have in Canada?
Painting has an estimated audience of 8,837,087 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Painting fans?
58.4% of Painting fans are female, 41.6% are male, with an average age of 41.9 years.
Which brands do Painting fans like most?
Painting fans show strongest brand affinity for Home Interior Design (1.53×), Watercolor painting (1.58×), and E-book readers (1.57×) over the country average.
Where do Painting fans live in Canada?
Painting fans in Canada are most concentrated in Ontario (reach 5,091,431), British Columbia (reach 1,655,518), and Quebec (reach 1,596,420). These three regions account for the largest share of the active audience.
What other brands do Painting fans also like?
Beyond Painting itself, the audience over-indexes on Watercolor painting (1.58×), E-book readers (1.57×), Warriors (novel series) (2.37×), and Handmade Crafts (1.65×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Painting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.