A data profile of the people who buy, follow and care about Painting in Canada — modelled from more than twelve digital signal sources. Painting has an estimated audience of 8,837,087 people in Canada.
The average Painting fan in Canada is 41.9 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Home Interior Design, Watercolor painting, E-book readers, with strongest over-indexing on Home Interior Design (1.53× the country average).
Demographically, the Painting audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Painting fan in Canada is more female, around 41.9 years old, with strong Career Orientation tendencies and a notable affinity for Home Interior Design.
The key figures that characterise the Painting profile in Canada.
58.4% are female, 41.6% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 41.9 |
| Estimated audience size | 8,837,087 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Painting audience comes from Canada.
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 5.2% |
| United Kingdom | 5.0% |
Where the Painting audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~5M | 1.38× | |
| 02 | British Columbia | ~1.5M | 1.25× | |
| 03 | Alberta | ~1M | 1.12× | |
| 04 | Manitoba | ~400K | 1.09× | |
| 05 | New Brunswick | ~200K | 1.02× | |
| 06 | Nova Scotia | ~300K | 0.97× | |
| 07 | Saskatchewan | ~300K | 0.95× | |
| 08 | Newfoundland and Labrador | ~100K | 0.83× | |
| 09 | Prince Edward Island | ~30K | 0.78× | |
| 10 | Quebec | ~1.5M | 0.75× |
The strongest cross-interests of the Painting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Warriors (novel series) | Literature | 2.37× | ||
| 02 | DIY & Craft Ideas | Home & Garden | 2.02× | ||
| 03 | 7 Jours | Music & Radio | 2.00× | ||
| 04 | Animal Crossing | Games | 1.97× | ||
| 05 | House painter and decorator | Home & Garden | 1.88× | ||
| 06 | Benjamin Moore | Home & Garden | 1.78× | ||
| 07 | Coop | Food & Beverages | 1.73× | ||
| 08 | Conducting | Music & Radio | 1.68× | ||
| 09 | Handmade Crafts | Kids & Family | 1.65× | ||
| 10 | Web fiction | Literature | 1.62× | ||
| 11 | Karma yoga | Health | 1.62× | ||
| 12 | Jane Goodall | Pets & Animals | 1.61× | ||
| 13 | Watercolor painting | Arts & Culture | 1.58× | ||
| 14 | Miniature wargaming | Games | 1.58× | ||
| 15 | E-book readers | Technology & Electronics | 1.57× | ||
| 16 | Sushi Shop | Food & Beverages | 1.57× | ||
| 17 | Oil painting | Arts & Culture | 1.54× | ||
| 18 | Home Interior Design | Home & Garden | 1.53× | ||
| 19 | Acrylic paint | Arts & Culture | 1.51× | ||
| 20 | Digital illustration | Arts & Culture | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.41× | |
| Early Adopter Mentality | POWER | 1.25× | |
| Individualism | JOY | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.79× | |
| Family Orientation | CONSERVATISM | 0.87× | |
| Social Media Usage | JOY | 0.93× |
Painting has an estimated audience of 8,837,087 people in Canada, concentrated in Ontario and British Columbia.
58.4% of Painting fans are female, 41.6% are male, with an average age of 41.9 years.
Painting fans show strongest brand affinity for Home Interior Design (1.53×), Watercolor painting (1.58×), and E-book readers (1.57×) over the country average.
Painting fans in Canada are most concentrated in Ontario (reach ~5M), British Columbia (reach ~1.5M), and Quebec (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Painting itself, the audience over-indexes on Watercolor painting (1.58×), E-book readers (1.57×), Handmade Crafts (1.65×), and Digital illustration (1.5×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Painting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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