A data profile of the people who buy, follow and care about Painting in India — modelled from more than twelve digital signal sources. Painting has an estimated audience of 12,387,750 people in India.
The average Painting fan in India is 32.0 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, Tamil Nadu.
Top brand affinities include Makeup Lessons, DIY & Craft Ideas, Itsy Bitsy, with strongest over-indexing on Makeup Lessons (1.56× the country average).
Demographically, the Painting audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Tradition, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Painting fan in India is more male, around 32.0 years old, with strong Tradition tendencies and a notable affinity for Makeup Lessons.
The key figures that characterise the Painting profile in India.
28.5% are female, 71.5% are male, average age 32.0.
| Metric | Value |
|---|---|
| Female | 28.5% |
| Male | 71.5% |
| Average age | 32.0 |
| Estimated audience size | 12,387,750 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 28% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Painting audience comes from India.
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 5.2% |
| United Kingdom | 5.0% |
Where the Painting audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Madhya Pradesh | ~300K | 1.37× | |
| 02 | Uttarakhand | ~80K | 1.34× | |
| 03 | Chhattisgarh | ~100K | 1.32× | |
| 04 | Uttar Pradesh | ~800K | 1.30× | |
| 05 | Jharkhand | ~100K | 1.30× | |
| 06 | Punjab (region) | ~200K | 1.26× | |
| 07 | Haryana | ~200K | 1.26× | |
| 08 | Himachal Pradesh | ~60K | 1.24× | |
| 09 | Bihar | ~300K | 1.20× | |
| 10 | Tamil Nadu | ~300K | 1.17× | |
| 11 | Telangana | ~200K | 1.14× | |
| 12 | Karnataka | ~300K | 1.11× | |
| 13 | Maharashtra | ~700K | 1.09× | |
| 14 | Rajasthan | ~300K | 1.01× | |
| 15 | Andhra Pradesh | ~200K | 1.01× | |
| 16 | Goa | ~10K | 1.00× | |
| 17 | Kerala | ~200K | 0.99× | |
| 18 | Gujarat | ~300K | 0.97× | |
| 19 | Assam | ~100K | 0.85× | |
| 20 | Jammu and Kashmir | ~50K | 0.83× | |
| 21 | Odisha | ~100K | 0.82× | |
| 22 | West Bengal | ~300K | 0.81× | |
| 23 | Sikkim | ~4K | 0.77× | |
| 24 | Tripura | ~10K | 0.76× | |
| 25 | Manipur | ~10K | 0.72× | |
| 26 | Meghalaya | ~9K | 0.71× | |
| 27 | Nagaland | ~6K | 0.71× | |
| 28 | Arunachal Pradesh | ~5K | 0.70× | |
| 29 | Mizoram | ~5K | 0.64× |
The strongest cross-interests of the Painting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dhakai | Fashion & Accessoires | 2.14× | ||
| 02 | Kantha | Fashion & Accessoires | 2.04× | ||
| 03 | Jamdani | Fashion & Accessoires | 1.92× | ||
| 04 | Mehndi Designs | Beauty & Wellness | 1.71× | ||
| 05 | Bengali wedding | Kids & Family | 1.70× | ||
| 06 | Nigerian naira | Politics & Society | 1.67× | ||
| 07 | Kota Doria | Travel & Leisure | 1.64× | ||
| 08 | DIY & Craft Ideas | Home & Garden | 1.61× | ||
| 09 | Bandhani | Fashion & Accessoires | 1.59× | ||
| 10 | Georgette (fabric) | Fashion & Accessoires | 1.58× | ||
| 11 | Zari | Movies & TV | 1.57× | ||
| 12 | Makeup Lessons | Beauty & Wellness | 1.56× | ||
| 13 | Parent-in-law | Kids & Family | 1.56× | ||
| 14 | Itsy Bitsy | Movies & TV | 1.55× | ||
| 15 | Ballet tutu | Fashion & Accessoires | 1.54× | ||
| 16 | Mirraw | Fashion & Accessoires | 1.53× | ||
| 17 | Batik | Fashion & Accessoires | 1.53× | ||
| 18 | Anurag Basu | Movies & TV | 1.52× | ||
| 19 | Bodhisattva | Politics & Society | 1.52× | ||
| 20 | Om Namah Shivaya | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.98× | |
| Extroversion | THRILL | 0.97× | |
| Spirituality | BALANCE | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.71× | |
| Early Adopter Mentality | POWER | 0.72× | |
| Career Orientation | POWER | 0.74× |
Painting has an estimated audience of 12,387,750 people in India, concentrated in Uttar Pradesh and Maharashtra.
28.5% of Painting fans are female, 71.5% are male, with an average age of 32.0 years.
Painting fans show strongest brand affinity for Makeup Lessons (1.56×), DIY & Craft Ideas (1.61×), and Itsy Bitsy (1.55×) over the country average.
Painting fans in India are most concentrated in Uttar Pradesh (reach ~800K), Maharashtra (reach ~700K), and Tamil Nadu (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Painting itself, the audience over-indexes on DIY & Craft Ideas (1.61×), Itsy Bitsy (1.55×), Zari (1.57×), and Bandhani (1.59×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Painting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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