A data profile of the people who buy, follow and care about Painting in Sweden — modelled from more than twelve digital signal sources. Painting has an estimated audience of 2,411,544 people in Sweden.
Painting has an estimated audience of 2,411,544 people in Sweden. 62.1% are female, 37.9% are male, average age 45.7. Top brand affinities: Museum, Knitting, Fine art, Contemporary art, Modern art.
Top brand affinities include Museum, Knitting, Fine art, with strongest over-indexing on Museum (1.66× the country average).
Demographically, the Painting audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
The typical Painting fan in Sweden is more female, around 45.7 years old, with strong Patriotism tendencies and a notable affinity for Museum.
The key figures that characterise the Painting profile in Sweden.
62.1% are female, 37.9% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 45.7 |
| Estimated audience size | 2,411,544 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 37% |
of the worldwide Painting audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 5.2% |
| United Kingdom | 5.0% |
The strongest cross-interests of the Painting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Watercolor painting | Arts & Culture | 1.95× | ||
| 02 | Oil painting | Arts & Culture | 1.91× | ||
| 03 | Abstract art | Arts & Culture | 1.86× | ||
| 04 | Poster | Arts & Culture | 1.69× | ||
| 05 | Contemporary art | Arts & Culture | 1.68× | ||
| 06 | Drawing | Home & Garden | 1.68× | ||
| 07 | Fine art | Business & Career | 1.67× | ||
| 08 | Museum | Arts & Culture | 1.66× | ||
| 09 | Illustration | Arts & Culture | 1.62× | ||
| 10 | Jotex | Shopping | 1.62× | ||
| 11 | Modern art | Arts & Culture | 1.59× | ||
| 12 | Landscape design | Business & Career | 1.58× | ||
| 13 | Art exhibition | Arts & Culture | 1.57× | ||
| 14 | Marimekko | Home & Garden | 1.57× | ||
| 15 | Art museum | Arts & Culture | 1.54× | ||
| 16 | Pattern (sewing) | Home & Garden | 1.54× | ||
| 17 | Knitting needle | Fashion & Accessoires | 1.53× | ||
| 18 | Decoration | Home & Garden | 1.53× | ||
| 19 | Knitting | Home & Garden | 1.52× | ||
| 20 | Yarn | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.03× | |
| Early Adopter Mentality | POWER | 0.92× | |
| Healthy Lifestyle | BALANCE | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.82× | |
| Social Media Usage | JOY | 0.86× | |
| Travelling | THRILL | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Painting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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