A data profile of the people who buy, follow and care about Art exhibition in Sweden — modelled from more than twelve digital signal sources. Art exhibition has an estimated audience of 1,132,488 people in Sweden.
Art exhibition has an estimated audience of 1,132,488 people in Sweden. 70.3% are female, 29.7% are male, average age 44.7. Top brand affinities: Handmade Crafts, Fine art, Decoration, Home construction, Art museum.
Top brand affinities include Handmade Crafts, Fine art, Decoration, with strongest over-indexing on Handmade Crafts (4.66× the country average).
Demographically, the Art exhibition audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Healthy Lifestyle, Patriotism.
The typical Art exhibition fan in Sweden is more female, around 44.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Handmade Crafts.
The key figures that characterise the Art exhibition profile in Sweden.
70.3% are female, 29.7% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 70.3% |
| Male | 29.7% |
| Average age | 44.7 |
| Estimated audience size | 1,132,488 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 20% | |
| 50+ | 37% |
of the worldwide Art exhibition audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 13.5% |
| Japan | 12.6% |
| China | 12.2% |
The strongest cross-interests of the Art exhibition audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Art Collecting | Arts & Culture | 7.17× | ||
| 02 | Oil painting | Arts & Culture | 4.78× | ||
| 03 | Handmade Crafts | Kids & Family | 4.66× | ||
| 04 | Abstract art | Arts & Culture | 4.30× | ||
| 05 | Decoration | Home & Garden | 4.17× | ||
| 06 | Watercolor painting | Arts & Culture | 4.17× | ||
| 07 | Fine art | Business & Career | 3.63× | ||
| 08 | Art museum | Arts & Culture | 3.60× | ||
| 09 | Illustration | Arts & Culture | 3.33× | ||
| 10 | Home Interior Design | Home & Garden | 3.20× | ||
| 11 | Travel Adventures | Travel & Leisure | 3.07× | ||
| 12 | Handmade | Home & Garden | 2.97× | ||
| 13 | Self care | Health | 2.91× | ||
| 14 | Home construction | Home & Garden | 2.87× | ||
| 15 | Museum | Arts & Culture | 2.72× | ||
| 16 | Contemporary art | Arts & Culture | 2.65× | ||
| 17 | Creativity | Home & Garden | 2.35× | ||
| 18 | Crochet | Home & Garden | 2.29× | ||
| 19 | Sellpy | Fashion & Accessoires | 1.95× | ||
| 20 | Movies | Movies & TV | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 2.05× | |
| Patriotism | CONSERVATISM | 1.46× | |
| Travelling | THRILL | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.54× | |
| Urban Lifestyle | OPEN | 0.63× | |
| Design Affinity | PREMIUM | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Art exhibition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.