A data profile of the people who buy, follow and care about Art exhibition in Finland — modelled from more than twelve digital signal sources. Art exhibition has an estimated audience of 484,260 people in Finland.
Art exhibition has an estimated audience of 484,260 people in Finland. 72.9% are female, 27.1% are male, average age 43.9. Top brand affinities: Contemporary art, Fine art, Art museum, Movies, Museum.
Top brand affinities include Contemporary art, Fine art, Art museum, with strongest over-indexing on Contemporary art (3.93× the country average).
Demographically, the Art exhibition audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Need for Security, Travelling.
The typical Art exhibition fan in Finland is more female, around 43.9 years old, with strong Need for Security tendencies and a notable affinity for Contemporary art.
The key figures that characterise the Art exhibition profile in Finland.
72.9% are female, 27.1% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 72.9% |
| Male | 27.1% |
| Average age | 43.9 |
| Estimated audience size | 484,260 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 34% |
of the worldwide Art exhibition audience comes from Finland.
| Country | Share |
|---|---|
| United States | 13.5% |
| Japan | 12.6% |
| China | 12.2% |
The strongest cross-interests of the Art exhibition audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Oil painting | Arts & Culture | 4.37× | ||
| 02 | Abstract art | Arts & Culture | 3.94× | ||
| 03 | Contemporary art | Arts & Culture | 3.93× | ||
| 04 | Watercolor painting | Arts & Culture | 3.82× | ||
| 05 | DeviantArt | Internet & Social Media | 3.71× | ||
| 06 | Fine art | Business & Career | 3.64× | ||
| 07 | Art museum | Arts & Culture | 3.39× | ||
| 08 | Digital art | Arts & Culture | 3.32× | ||
| 09 | Illustration | Arts & Culture | 2.96× | ||
| 10 | Museum | Arts & Culture | 2.84× | ||
| 11 | Drawing | Home & Garden | 2.47× | ||
| 12 | Creativity | Home & Garden | 2.20× | ||
| 13 | Graphic design | Business & Career | 1.96× | ||
| 14 | Crochet | Home & Garden | 1.86× | ||
| 15 | Nature photography | Technology & Electronics | 1.86× | ||
| 16 | Handicraft | Home & Garden | 1.74× | ||
| 17 | Sewing | Home & Garden | 1.73× | ||
| 18 | Movies | Movies & TV | 1.64× | ||
| 19 | Crafts | Home & Garden | 1.58× | ||
| 20 | Pets | Pets & Animals | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.12× | |
| Travelling | THRILL | 1.09× | |
| Patriotism | CONSERVATISM | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.53× | |
| Urban Lifestyle | OPEN | 0.55× | |
| Patriotism | CONSERVATISM | 1.08× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Art exhibition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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