A data profile of the people who buy, follow and care about Crafts in Finland — modelled from more than twelve digital signal sources. Crafts has an estimated audience of 1,056,719 people in Finland.
Crafts has an estimated audience of 1,056,719 people in Finland. 64.6% are female, 35.4% are male, average age 47.0. Top brand affinities: Crochet, Handicraft, Sewing, Knitting, Knitting needle.
Top brand affinities include Crochet, Handicraft, Sewing, with strongest over-indexing on Crochet (2.0× the country average).
Demographically, the Crafts audience skews more female with an average age of 47.0, and over-indexes on personality traits such as Need for Security, Travelling.
The typical Crafts fan in Finland is more female, around 47.0 years old, with strong Need for Security tendencies and a notable affinity for Crochet.
The key figures that characterise the Crafts profile in Finland.
64.6% are female, 35.4% are male, average age 47.0.
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 47.0 |
| Estimated audience size | 1,056,719 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 41% |
of the worldwide Crafts audience comes from Finland.
| Country | Share |
|---|---|
| United States | 21.0% |
| United Kingdom | 5.1% |
| India | 4.9% |
The strongest cross-interests of the Crafts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Handmade | Home & Garden | 2.10× | ||
| 02 | Knitting needle | Fashion & Accessoires | 2.06× | ||
| 03 | Ravelry | Internet & Social Media | 2.06× | ||
| 04 | Knitting pattern | Fashion & Accessoires | 2.01× | ||
| 05 | Crochet | Home & Garden | 2.00× | ||
| 06 | Handmade Crafts | Kids & Family | 1.96× | ||
| 07 | Weaving | Fashion & Accessoires | 1.88× | ||
| 08 | Sewing | Home & Garden | 1.86× | ||
| 09 | Decoration | Home & Garden | 1.86× | ||
| 10 | Pattern (sewing) | Home & Garden | 1.77× | ||
| 11 | Home décor products | Home & Garden | 1.74× | ||
| 12 | Yarn | Fashion & Accessoires | 1.72× | ||
| 13 | Home Interior Design | Home & Garden | 1.71× | ||
| 14 | Decorative arts | Arts & Culture | 1.67× | ||
| 15 | Handicraft | Home & Garden | 1.63× | ||
| 16 | Knitting | Home & Garden | 1.62× | ||
| 17 | Danish design | Home & Garden | 1.61× | ||
| 18 | Home Design | Home & Garden | 1.61× | ||
| 19 | Sewing machine | Home & Garden | 1.59× | ||
| 20 | Modern art | Arts & Culture | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.07× | |
| Travelling | THRILL | 0.85× | |
| Patriotism | CONSERVATISM | 0.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.66× | |
| Social Media Usage | JOY | 0.68× | |
| Patriotism | CONSERVATISM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Crafts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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