Rascasse Audience Intelligence

Home Interior Design Audience in Finland

A data profile of the people who buy, follow and care about Home Interior Design in Finland — modelled from more than twelve digital signal sources. Home Interior Design has an estimated audience of 537,316 people in Finland.

#393among Topic in Finland#59in Home & Garden

Home Interior Design has an estimated audience of 537,316 people in Finland. Top brand affinities: Helsinki, Trivago, Pinterest, Renovation, Airbnb.

Top brand affinities include Helsinki, Trivago, Pinterest, with strongest over-indexing on Helsinki (1.87× the country average).

The typical Home Interior Design fan in Finland shows strong Design Affinity tendencies and a notable affinity for Helsinki.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Home Interior Design profile in Finland.

Audience size
537K
in Finland
Country rank
#595
Topic in Finland
Fig. 01

Search interest · 12-month trend

-42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Home Interior Design fans

Fig. 02

Gender split

Demographic split for Home Interior Design audience in Finland
MetricValue
Estimated audience size537,316
Fig. 04

Worldwide distribution

0.6%

of the worldwide Home Interior Design audience comes from Finland.

Worldwide audience distribution share by country for Home Interior Design
CountryShare
United States21.9%
Germany7.5%
United Kingdom7.0%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Home Interior Design audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Home Interior Design audience
#·InterestCategoryAffinity×
01TrivagoTravel & Leisure2.74×
02SkyscannerTravel & Leisure2.73×
03Digital photographyBusiness & Career2.49×
04RenovationHome & Garden2.47×
05Flower bouquetHome & Garden2.33×
06Danish designHome & Garden2.27×
07Pet foodPets & Animals2.03×
08AirbnbTravel & Leisure2.02×
09JYSKHome & Garden1.93×
10FlowerHome & Garden1.93×
11Home improvementHome & Garden1.91×
12Real estateBusiness & Career1.91×
13HelsinkiTravel & Leisure1.87×
14Fast foodFood & Beverages1.85×
15StockmannShopping1.82×
16Gina TricotFashion & Accessoires1.82×
17LunchFood & Beverages1.81×
18LindexFashion & Accessoires1.81×
19CraftsHome & Garden1.71×
20PinterestInternet & Social Media1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Home Interior Design audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Home Interior Design audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.38×
Luxury OrientationPREMIUM1.63×
CreativityOPEN1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Home Interior Design audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.61×
Convenience OrientationPREMIUM0.64×
Quality AwarenessPREMIUM0.81×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Finland who actively search for Home Interior Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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