A data profile of the people who buy, follow and care about Pet food in Finland — modelled from more than twelve digital signal sources. Pet food has an estimated audience of 651,526 people in Finland.
Pet food has an estimated audience of 651,526 people in Finland. 71.9% are female, 28.1% are male, average age 42.8. Top brand affinities: Dog walking, Cat play and toys, Dog food, Pet store, Dog breeding.
Top brand affinities include Dog walking, Cat play and toys, Dog food, with strongest over-indexing on Dog walking (3.03× the country average).
Demographically, the Pet food audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Travelling, Need for Security.
The typical Pet food fan in Finland is more female, around 42.8 years old, with strong Travelling tendencies and a notable affinity for Dog walking.
The key figures that characterise the Pet food profile in Finland.
71.9% are female, 28.1% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 71.9% |
| Male | 28.1% |
| Average age | 42.8 |
| Estimated audience size | 651,526 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Pet food audience comes from Finland.
| Country | Share |
|---|---|
| United States | 20.9% |
| Japan | 10.2% |
| China | 4.9% |
The strongest cross-interests of the Pet food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Labrador | Pets & Animals | 4.05× | ||
| 02 | Cat play and toys | Pets & Animals | 4.00× | ||
| 03 | Shelter Dogs | Pets & Animals | 3.52× | ||
| 04 | Dog breeding | Pets & Animals | 3.25× | ||
| 05 | Dog walking | Pets & Animals | 3.03× | ||
| 06 | Pomeranian (dog) | Pets & Animals | 2.92× | ||
| 07 | Dog food | Pets & Animals | 2.87× | ||
| 08 | Pet store | Pets & Animals | 2.84× | ||
| 09 | Dog harness | Pets & Animals | 2.83× | ||
| 10 | Dog lovers | Pets & Animals | 2.73× | ||
| 11 | Dog health | Pets & Animals | 2.71× | ||
| 12 | Cat food | Pets & Animals | 2.60× | ||
| 13 | Animal welfare | Politics & Society | 2.52× | ||
| 14 | Dog collar | Pets & Animals | 2.51× | ||
| 15 | Chihuahua (dog) | Pets & Animals | 2.51× | ||
| 16 | Dog breed | Pets & Animals | 2.40× | ||
| 17 | Golden Retriever | Pets & Animals | 2.38× | ||
| 18 | Labrador Retriever | Pets & Animals | 2.35× | ||
| 19 | Kitten | Pets & Animals | 2.30× | ||
| 20 | Home construction | Home & Garden | 1.77× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.41× | |
| Need for Security | CONSERVATISM | 1.02× | |
| Patriotism | CONSERVATISM | 0.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.60× | |
| Social Media Usage | JOY | 0.68× | |
| Patriotism | CONSERVATISM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Pet food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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