Rascasse Audience Intelligence

Cat food Audience in Finland

A data profile of the people who buy, follow and care about Cat food in Finland — modelled from more than twelve digital signal sources. Cat food has an estimated audience of 485,828 people in Finland.

Cat food has an estimated audience of 485,828 people in Finland. 73.6% are female, 26.4% are male, average age 43.5. Top brand affinities: Price, Washing machine, Dog food, Pet store, Laundry.

Top brand affinities include Price, Washing machine, Dog food, with strongest over-indexing on Price (4.7× the country average).

Demographically, the Cat food audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Travelling.

The typical Cat food fan in Finland is more female, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Price.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Cat food profile in Finland.

Audience size
486K
in Finland
Gender
73.6%
26.4% male
Age
43.5
average years
Country rank
#696
Topic in Finland
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cat food fans

73.6% are female, 26.4% are male, average age 43.5.

Fig. 02

Gender split

73.6%
Female
26.4%
Male
Demographic split for Cat food audience in Finland
MetricValue
Female73.6%
Male26.4%
Average age43.5
Estimated audience size485,828
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Cat food audience in Finland
Age bracketShare%
16-1913%
20-2916%
30-3916%
40-4922%
50+33%
Fig. 04

Worldwide distribution

0.4%

of the worldwide Cat food audience comes from Finland.

Worldwide audience distribution share by country for Cat food
CountryShare
United States21.6%
Japan12.8%
Germany5.4%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cat food audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cat food audience
#·InterestCategoryAffinity×
01MugFood & Beverages5.54×
02BlenderHome & Garden5.24×
03Washing machineHome & Garden5.23×
04LaundryHome & Garden5.19×
05HypermarketShopping4.82×
06PriceShopping4.70×
07Dog foodPets & Animals3.64×
08Pet storePets & Animals3.31×
09HouseplantHome & Garden3.01×
10PoodlePets & Animals2.84×
11Dog breedingPets & Animals2.83×
12Border ColliePets & Animals2.79×
13Dog healthPets & Animals2.68×
14Flowering plantHome & Garden2.64×
15WaterFood & Beverages2.19×
16HobbyHome & Garden1.94×
17CatsPets & Animals1.84×
18MTVMovies & TV1.54×
19CoffeehousesFood & Beverages1.54×
20DogsPets & Animals1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cat food audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Cat food audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.69×
TravellingTHRILL1.48×
Need for SecurityCONSERVATISM1.48×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Cat food audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.74×
Urban LifestyleOPEN0.85×
Early Adopter MentalityPOWER0.94×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Finland who actively search for Cat food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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