A data profile of the people who buy, follow and care about Cat food in Sweden — modelled from more than twelve digital signal sources. Cat food has an estimated audience of 1,270,598 people in Sweden.
Cat food has an estimated audience of 1,270,598 people in Sweden. 70.4% are female, 29.6% are male, average age 46.5. Top brand affinities: Price, Dog food, Washing machine, Pet store, SVT Play.
Top brand affinities include Price, Dog food, Washing machine, with strongest over-indexing on Price (3.89× the country average).
Demographically, the Cat food audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Patriotism, Travelling.
The typical Cat food fan in Sweden is more female, around 46.5 years old, with strong Patriotism tendencies and a notable affinity for Price.
The key figures that characterise the Cat food profile in Sweden.
70.4% are female, 29.6% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 70.4% |
| Male | 29.6% |
| Average age | 46.5 |
| Estimated audience size | 1,270,598 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 13% | |
| 40-49 | 22% | |
| 50+ | 43% |
of the worldwide Cat food audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 21.6% |
| Japan | 12.8% |
| Germany | 5.4% |
The strongest cross-interests of the Cat food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ralph Fiennes | Movies & TV | 6.62× | ||
| 02 | Washing machine | Home & Garden | 6.03× | ||
| 03 | Blender | Home & Garden | 5.57× | ||
| 04 | Laundry | Home & Garden | 5.39× | ||
| 05 | Mug | Food & Beverages | 5.39× | ||
| 06 | Dog food | Pets & Animals | 4.35× | ||
| 07 | Price | Shopping | 3.89× | ||
| 08 | Border Collie | Pets & Animals | 3.74× | ||
| 09 | Welsh Corgi | Pets & Animals | 3.71× | ||
| 10 | Australian Shepherd | Pets & Animals | 3.53× | ||
| 11 | Pet store | Pets & Animals | 3.52× | ||
| 12 | Maine Coon | Pets & Animals | 3.41× | ||
| 13 | Houseplant | Home & Garden | 2.78× | ||
| 14 | Dog health | Pets & Animals | 2.73× | ||
| 15 | Flowering plant | Home & Garden | 2.58× | ||
| 16 | Water | Food & Beverages | 2.19× | ||
| 17 | Hobby | Home & Garden | 1.98× | ||
| 18 | Cats | Pets & Animals | 1.93× | ||
| 19 | Dogs | Pets & Animals | 1.62× | ||
| 20 | SVT Play | Movies & TV | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.49× | |
| Travelling | THRILL | 1.12× | |
| Design Affinity | PREMIUM | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.85× | |
| Social Media Usage | JOY | 0.88× | |
| Healthy Lifestyle | BALANCE | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Cat food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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