A data profile of the people who buy, follow and care about Pet store in Sweden — modelled from more than twelve digital signal sources. Pet store has an estimated audience of 1,340,205 people in Sweden.
Pet store has an estimated audience of 1,340,205 people in Sweden. 70.8% are female, 29.2% are male, average age 46.4. Top brand affinities: Dog harness, Pomeranian (dog), Dog health, Chihuahua (dog), Dog collar.
Top brand affinities include Dog harness, Pomeranian (dog), Dog health, with strongest over-indexing on Dog harness (8.29× the country average).
Demographically, the Pet store audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Travelling, Healthy Lifestyle.
The typical Pet store fan in Sweden is more female, around 46.4 years old, with strong Travelling tendencies and a notable affinity for Dog harness.
The key figures that characterise the Pet store profile in Sweden.
70.8% are female, 29.2% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 70.8% |
| Male | 29.2% |
| Average age | 46.4 |
| Estimated audience size | 1,340,205 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 14% | |
| 40-49 | 22% | |
| 50+ | 42% |
of the worldwide Pet store audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 10.6% |
| China | 5.7% |
The strongest cross-interests of the Pet store audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dog toy | Pets & Animals | 10.23× | ||
| 02 | Pomeranian (dog) | Pets & Animals | 9.25× | ||
| 03 | Dog health | Pets & Animals | 8.40× | ||
| 04 | Yorkshire Terrier | Pets & Animals | 8.39× | ||
| 05 | Dog harness | Pets & Animals | 8.29× | ||
| 06 | Chihuahua (dog) | Pets & Animals | 8.19× | ||
| 07 | Labrador | Pets & Animals | 7.84× | ||
| 08 | Dog collar | Pets & Animals | 7.82× | ||
| 09 | Cat play and toys | Pets & Animals | 7.51× | ||
| 10 | Pug | Pets & Animals | 7.41× | ||
| 11 | Dog breeding | Pets & Animals | 7.41× | ||
| 12 | Shelter Dogs | Pets & Animals | 6.22× | ||
| 13 | Shih Tzu | Pets & Animals | 5.96× | ||
| 14 | Beagle | Pets & Animals | 5.70× | ||
| 15 | Dog food | Pets & Animals | 5.31× | ||
| 16 | Labrador Retriever | Pets & Animals | 5.31× | ||
| 17 | Golden Retriever | Pets & Animals | 5.30× | ||
| 18 | Dog lovers | Pets & Animals | 5.17× | ||
| 19 | Dog walking | Pets & Animals | 5.16× | ||
| 20 | Dog breed | Pets & Animals | 4.36× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.42× | |
| Healthy Lifestyle | BALANCE | 2.12× | |
| Patriotism | CONSERVATISM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.68× | |
| Social Media Usage | JOY | 0.85× | |
| Design Affinity | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Pet store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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