A data profile of the people who buy, follow and care about Pet store in Belgium — modelled from more than twelve digital signal sources. Pet store has an estimated audience of 1,144,151 people in Belgium.
Pet store has an estimated audience of 1,144,151 people in Belgium. 66.3% are female, 33.7% are male, average age 44.0. Top brand affinities: Dog health, Pomeranian (dog), Yorkshire Terrier, Dog collar, Pug.
Top brand affinities include Dog health, Pomeranian (dog), Yorkshire Terrier, with strongest over-indexing on Dog health (7.14× the country average).
Demographically, the Pet store audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.
The typical Pet store fan in Belgium is more female, around 44.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dog health.
The key figures that characterise the Pet store profile in Belgium.
66.3% are female, 33.7% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 44.0 |
| Estimated audience size | 1,144,151 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Pet store audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 10.6% |
| China | 5.7% |
The strongest cross-interests of the Pet store audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pomeranian (dog) | Pets & Animals | 7.27× | ||
| 02 | Dog health | Pets & Animals | 7.14× | ||
| 03 | Yorkshire Terrier | Pets & Animals | 6.83× | ||
| 04 | Pug | Pets & Animals | 6.67× | ||
| 05 | Dog collar | Pets & Animals | 5.90× | ||
| 06 | Dog breeding | Pets & Animals | 5.60× | ||
| 07 | Dog harness | Pets & Animals | 5.54× | ||
| 08 | Chihuahua (dog) | Pets & Animals | 5.18× | ||
| 09 | Shih Tzu | Pets & Animals | 5.00× | ||
| 10 | Beagle | Pets & Animals | 4.94× | ||
| 11 | Labrador Retriever | Pets & Animals | 4.17× | ||
| 12 | Cat food | Pets & Animals | 4.11× | ||
| 13 | Golden Retriever | Pets & Animals | 4.07× | ||
| 14 | Veterinary medicine | Business & Career | 3.87× | ||
| 15 | Dog lovers | Pets & Animals | 3.81× | ||
| 16 | Dog food | Pets & Animals | 3.48× | ||
| 17 | Kitten | Pets & Animals | 3.32× | ||
| 18 | Dog breed | Pets & Animals | 3.24× | ||
| 19 | Animal welfare | Politics & Society | 3.19× | ||
| 20 | Albert Heijn | Shopping | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.11× | |
| Social Media Usage | JOY | 1.09× | |
| Design Affinity | PREMIUM | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.64× | |
| Pet Ownership | JOY | 0.94× | |
| Patriotism | CONSERVATISM | 1.01× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Pet store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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