A data profile of the people who buy, follow and care about Dog breed in Belgium — modelled from more than twelve digital signal sources. Dog breed has an estimated audience of 1,305,989 people in Belgium.
Dog breed has an estimated audience of 1,305,989 people in Belgium. 66.0% are female, 34.0% are male, average age 42.9. Top brand affinities: Albert Heijn, Pet store, Veterinary medicine, Golden Retriever, Dog walking.
Top brand affinities include Albert Heijn, Pet store, Veterinary medicine, with strongest over-indexing on Albert Heijn (1.67× the country average).
Demographically, the Dog breed audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
The typical Dog breed fan in Belgium is more female, around 42.9 years old, with strong Pet Ownership tendencies and a notable affinity for Albert Heijn.
The key figures that characterise the Dog breed profile in Belgium.
66.0% are female, 34.0% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 42.9 |
| Estimated audience size | 1,305,989 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Dog breed audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 28.4% |
| Japan | 9.4% |
| United Kingdom | 6.0% |
The strongest cross-interests of the Dog breed audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dog agility | Pets & Animals | 4.29× | ||
| 02 | Doberman Pinscher | Pets & Animals | 4.28× | ||
| 03 | Australian Shepherd | Pets & Animals | 3.98× | ||
| 04 | Rottweiler | Pets & Animals | 3.87× | ||
| 05 | Pet sitting | Pets & Animals | 3.65× | ||
| 06 | Poodle | Pets & Animals | 3.51× | ||
| 07 | Siberian Husky | Pets & Animals | 3.50× | ||
| 08 | Golden Retriever | Pets & Animals | 3.46× | ||
| 09 | Veterinary medicine | Business & Career | 3.44× | ||
| 10 | Yorkshire Terrier | Pets & Animals | 3.44× | ||
| 11 | Labrador Retriever | Pets & Animals | 3.35× | ||
| 12 | Bulldog | Pets & Animals | 3.26× | ||
| 13 | French Bulldog | Pets & Animals | 3.25× | ||
| 14 | Pet store | Pets & Animals | 3.24× | ||
| 15 | Dachshund | Pets & Animals | 3.17× | ||
| 16 | Dog harness | Pets & Animals | 3.08× | ||
| 17 | Chihuahua (dog) | Pets & Animals | 3.03× | ||
| 18 | Dog walking | Pets & Animals | 2.84× | ||
| 19 | Albert Heijn | Shopping | 1.67× | ||
| 20 | Dogs | Pets & Animals | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.61× | |
| Community Orientation | OPEN | 1.50× | |
| Design Affinity | PREMIUM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.83× | |
| Need for Security | CONSERVATISM | 0.86× | |
| Career Orientation | POWER | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Dog breed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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