A data profile of the people who buy, follow and care about Dog breed in Netherlands — modelled from more than twelve digital signal sources. Dog breed has an estimated audience of 2,152,352 people in Netherlands.
The average Dog breed fan in Netherlands is 42.8 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Pet store, Jumbo (supermarket), Bol.com, with strongest over-indexing on Pet store (3.65× the country average).
Demographically, the Dog breed audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Dog breed fan in Netherlands is more female, around 42.8 years old, with strong Pet Ownership tendencies and a notable affinity for Pet store.
The key figures that characterise the Dog breed profile in Netherlands.
66.6% are female, 33.4% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 66.6% |
| Male | 33.4% |
| Average age | 42.8 |
| Estimated audience size | 2,152,352 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Dog breed audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 28.4% |
| Japan | 9.4% |
| United Kingdom | 6.0% |
Where the Dog breed audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Groningen | ~300K | 3.39× | |
| 02 | North Holland | ~500K | 1.19× | |
| 03 | Zuid-Holland | ~500K | 0.98× | |
| 04 | Flevoland | ~60K | 0.93× | |
| 05 | North Brabant | ~300K | 0.81× | |
| 06 | Limburg | ~100K | 0.81× | |
| 07 | Drenthe | ~50K | 0.79× | |
| 08 | Friesland | ~60K | 0.77× | |
| 09 | Gelderland | ~200K | 0.73× | |
| 10 | Overijssel | ~100K | 0.71× | |
| 11 | Utrecht | ~100K | 0.70× |
The strongest cross-interests of the Dog breed audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Labrador | Pets & Animals | 3.86× | ||
| 02 | Pet store | Pets & Animals | 3.65× | ||
| 03 | Doberman Pinscher | Pets & Animals | 3.58× | ||
| 04 | Yorkshire Terrier | Pets & Animals | 3.44× | ||
| 05 | Border Collie | Pets & Animals | 3.44× | ||
| 06 | Rottweiler | Pets & Animals | 3.40× | ||
| 07 | Veterinary medicine | Business & Career | 3.36× | ||
| 08 | Golden Retriever | Pets & Animals | 3.34× | ||
| 09 | Labrador Retriever | Pets & Animals | 3.34× | ||
| 10 | Poodle | Pets & Animals | 3.20× | ||
| 11 | Shih Tzu | Pets & Animals | 3.20× | ||
| 12 | French Bulldog | Pets & Animals | 3.13× | ||
| 13 | Dachshund | Pets & Animals | 3.13× | ||
| 14 | Bulldog | Pets & Animals | 3.08× | ||
| 15 | Beagle | Pets & Animals | 3.08× | ||
| 16 | Sunweb | Travel & Leisure | 3.03× | ||
| 17 | Pet food | Pets & Animals | 2.52× | ||
| 18 | Bol.com | Shopping | 1.77× | ||
| 19 | Jumbo (supermarket) | Shopping | 1.62× | ||
| 20 | Hair products | Beauty & Wellness | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 3.29× | |
| Community Orientation | OPEN | 1.45× | |
| Patriotism | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.78× | |
| Quality Awareness | PREMIUM | 0.84× | |
| Luxury Orientation | PREMIUM | 0.94× |
Dog breed has an estimated audience of 2,152,352 people in Netherlands, concentrated in Zuid-Holland and North Holland.
66.6% of Dog breed fans are female, 33.4% are male, with an average age of 42.8 years.
Dog breed fans show strongest brand affinity for Pet store (3.65×), Jumbo (supermarket) (1.62×), and Bol.com (1.77×) over the country average.
Dog breed fans in Netherlands are most concentrated in Zuid-Holland (reach ~500K), North Holland (reach ~500K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Dog breed itself, the audience over-indexes on Jumbo (supermarket) (1.62×), Bol.com (1.77×), Golden Retriever (3.34×), and Labrador Retriever (3.34×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Dog breed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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