A data profile of the people who buy, follow and care about Dog breed in Brazil — modelled from more than twelve digital signal sources. Dog breed has an estimated audience of 4,794,185 people in Brazil.
Dog breed has an estimated audience of 4,794,185 people in Brazil. 67.2% are female, 32.8% are male, average age 39.4. Top brand affinities: American Pit Bull Terrier, Shih Tzu, Doberman Pinscher, Rottweiler, Yorkshire Terrier.
Top brand affinities include American Pit Bull Terrier, Shih Tzu, Doberman Pinscher, with strongest over-indexing on American Pit Bull Terrier (5.28× the country average).
Demographically, the Dog breed audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Community Orientation, Pet Ownership.
The typical Dog breed fan in Brazil is more female, around 39.4 years old, with strong Community Orientation tendencies and a notable affinity for American Pit Bull Terrier.
The key figures that characterise the Dog breed profile in Brazil.
67.2% are female, 32.8% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 67.2% |
| Male | 32.8% |
| Average age | 39.4 |
| Estimated audience size | 4,794,185 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Dog breed audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 28.4% |
| Japan | 9.4% |
| United Kingdom | 6.0% |
The strongest cross-interests of the Dog breed audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pet sitting | Pets & Animals | 5.73× | ||
| 02 | American Pit Bull Terrier | Pets & Animals | 5.28× | ||
| 03 | Doberman Pinscher | Pets & Animals | 5.26× | ||
| 04 | Rottweiler | Pets & Animals | 4.96× | ||
| 05 | Border Collie | Pets & Animals | 4.71× | ||
| 06 | Beagle | Pets & Animals | 4.62× | ||
| 07 | Bulldog | Pets & Animals | 4.47× | ||
| 08 | Yorkshire Terrier | Pets & Animals | 4.26× | ||
| 09 | Poodle | Pets & Animals | 4.22× | ||
| 10 | Labrador Retriever | Pets & Animals | 4.16× | ||
| 11 | Dachshund | Pets & Animals | 4.13× | ||
| 12 | Shih Tzu | Pets & Animals | 4.11× | ||
| 13 | Labrador | Pets & Animals | 4.05× | ||
| 14 | British Shorthair | Pets & Animals | 3.92× | ||
| 15 | JusBrasil | Internet & Social Media | 1.84× | ||
| 16 | Stitch! | Movies & TV | 1.74× | ||
| 17 | Game of Thrones | Movies & TV | 1.68× | ||
| 18 | Skirt | Fashion & Accessoires | 1.65× | ||
| 19 | Riachuelo | Shopping | 1.62× | ||
| 20 | Flower | Home & Garden | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.74× | |
| Pet Ownership | JOY | 1.58× | |
| Patriotism | CONSERVATISM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.58× | |
| Need for Security | CONSERVATISM | 0.60× | |
| Luxury Orientation | PREMIUM | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Dog breed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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