A data profile of the people who buy, follow and care about Dog breed in United Kingdom — modelled from more than twelve digital signal sources. Dog breed has an estimated audience of 11,649,533 people in United Kingdom.
The average Dog breed fan in United Kingdom is 43.0 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Dogs, Pet store, Pet food, with strongest over-indexing on Dogs (1.76× the country average).
Demographically, the Dog breed audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Dog breed fan in United Kingdom is more female, around 43.0 years old, with strong Pet Ownership tendencies and a notable affinity for Dogs.
The key figures that characterise the Dog breed profile in United Kingdom.
69.1% are female, 30.9% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 69.1% |
| Male | 30.9% |
| Average age | 43.0 |
| Estimated audience size | 11,649,533 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Dog breed audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 28.4% |
| Japan | 9.4% |
| United Kingdom | 6.0% |
Where the Dog breed audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~700K | 1.44× | |
| 02 | Yorkshire and the Humber | ~1.5M | 1.38× | |
| 03 | Wales | ~800K | 1.19× | |
| 04 | North East | ~500K | 1.18× | |
| 05 | Scotland | ~1M | 0.96× | |
| 06 | South East | ~1.5M | 0.94× | |
| 07 | England | ~8.5M | 0.93× | |
| 08 | Northern Ireland | ~300K | 0.92× | |
| 09 | South West | ~800K | 0.88× | |
| 10 | East Midlands | ~700K | 0.87× | |
| 11 | East of England | ~900K | 0.81× | |
| 12 | North West | ~600K | 0.52× |
The strongest cross-interests of the Dog breed audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dog agility | Pets & Animals | 4.50× | ||
| 02 | Pet adoption | Pets & Animals | 3.80× | ||
| 03 | Dog toy | Pets & Animals | 3.38× | ||
| 04 | Pet store | Pets & Animals | 3.06× | ||
| 05 | Animal testing | Politics & Society | 2.85× | ||
| 06 | Pet sitting | Pets & Animals | 2.83× | ||
| 07 | Pet food | Pets & Animals | 2.50× | ||
| 08 | Veterinary medicine | Business & Career | 2.15× | ||
| 09 | Animal rights | Politics & Society | 1.88× | ||
| 10 | Nonprofit organization | Politics & Society | 1.82× | ||
| 11 | Dogs | Pets & Animals | 1.76× | ||
| 12 | Volunteering | Politics & Society | 1.70× | ||
| 13 | Ryanair | Travel & Leisure | 1.68× | ||
| 14 | Kitchenware | Home & Garden | 1.64× | ||
| 15 | Art museum | Arts & Culture | 1.62× | ||
| 16 | Dunelm | Home & Garden | 1.58× | ||
| 17 | New Look | Fashion & Accessoires | 1.56× | ||
| 18 | Local food | Food & Beverages | 1.55× | ||
| 19 | Genetics | Kids & Family | 1.55× | ||
| 20 | Philanthropy | Arts & Culture | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.95× | |
| Community Orientation | OPEN | 1.30× | |
| Individualism | JOY | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.84× | |
| Family Orientation | CONSERVATISM | 0.89× | |
| Career Orientation | POWER | 0.90× |
Dog breed has an estimated audience of 11,649,533 people in United Kingdom, concentrated in England and South East.
69.1% of Dog breed fans are female, 30.9% are male, with an average age of 43.0 years.
Dog breed fans show strongest brand affinity for Dogs (1.76×), Pet store (3.06×), and Pet food (2.5×) over the country average.
Dog breed fans in United Kingdom are most concentrated in England (reach ~8.5M), South East (reach ~1.5M), and Yorkshire and the Humber (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Dog breed itself, the audience over-indexes on Pet store (3.06×), Pet food (2.5×), Pet sitting (2.83×), and Nonprofit organization (1.82×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Dog breed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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