Dog breed Audience in United Kingdom
Dog breed has an estimated audience of 11,649,533 people in United Kingdom. 69.1% are female, 30.9% are male, average age 43.0. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Pet food, Pet store, Do it yourself (DIY), Kitchenware, Ryanair.
The average Dog breed fan in United Kingdom is 43.0 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Pet food, Pet store, Do it yourself (DIY), with strongest over-indexing on Pet food (2.45× the country average). Demographically, the Dog breed audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Pet Ownership, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Dog breed fans
| Metric | Value |
|---|---|
| Female | 69.1% |
| Male | 30.9% |
| Average age | 43.0 |
| Estimated audience size | 11,649,533 |
Audience persona
The typical Dog breed fan in United Kingdom is more female, around 43.0 years old, with strong Pet Ownership tendencies and a notable affinity for Pet food.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 8,737,150 | 0.93× |
| South East | 1,466,342 | 0.94× |
| Yorkshire and the Humber | 1,299,703 | 1.39× |
| Scotland | 1,008,846 | 0.96× |
| East of England | 857,140 | 0.81× |
| South West | 835,462 | 0.87× |
| Wales | 793,207 | 1.19× |
| West Midlands | 722,959 | 1.45× |
| East Midlands | 705,330 | 0.86× |
| North West | 621,697 | 0.5× |
| North East | 539,001 | 1.19× |
| Northern Ireland | 329,220 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pet food | 2.45× | Pets & Animals |
| Pet store | 2.88× | Pets & Animals |
| Do it yourself (DIY) | 1.57× | Home & Garden |
| Kitchenware | 2.56× | Home & Garden |
| Ryanair | 1.85× | Travel & Leisure |
| Pet adoption | 3.97× | Pets & Animals |
| Bioderma | 6.22× | Beauty & Wellness |
| La Roche-Posay | 4.49× | Beauty & Wellness |
| Costco | 1.69× | Shopping |
| Volunteering | 1.62× | Politics & Society |
| Dunelm | 1.51× | Home & Garden |
| COS | 2.96× | Shopping |
| Urban Outfitters | 2.27× | Shopping |
| Luxury yacht | 2.39× | Travel & Leisure |
| Workwear | 2.71× | Fashion & Accessoires |
| French Bulldog | 2.26× | Pets & Animals |
| Veterinary medicine | 1.93× | Business & Career |
| New Look | 1.57× | Fashion & Accessoires |
| Christmas Gift | 3.48× | Kids & Family |
| Smyths Toys Superstores | 3.4× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.53 |
| Community Orientation | OPEN | 1.41 |
| DIY Mentality | THRILL | 1.25 |
| Sustainability | BALANCE | 1.24 |
| Design Affinity | PREMIUM | 1.2 |
| LGBTQ+ Identity | OPEN | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.4% |
| Japan | 9.4% |
| United Kingdom | 6.0% |
See Dog breed audiences in other countries
More Pets & Animals audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Dog breed have in United Kingdom?
Dog breed has an estimated audience of 11,649,533 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Dog breed fans?
69.1% of Dog breed fans are female, 30.9% are male, with an average age of 43.0 years.
Which brands do Dog breed fans like most?
Dog breed fans show strongest brand affinity for Pet food (2.45×), Pet store (2.88×), and Do it yourself (DIY) (1.57×) over the country average.
Where do Dog breed fans live in United Kingdom?
Dog breed fans in United Kingdom are most concentrated in England (reach 8,737,150), South East (reach 1,466,342), and Yorkshire and the Humber (reach 1,299,703). These three regions account for the largest share of the active audience.
What other brands do Dog breed fans also like?
Beyond Dog breed itself, the audience over-indexes on Pet store (2.88×), Do it yourself (DIY) (1.57×), Kitchenware (2.56×), and Ryanair (1.85×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Dog breed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.