Dogs Audience in United Kingdom
Dogs has an estimated audience of 23,367,904 people in United Kingdom. 63.0% are female, 37.0% are male, average age 45.7. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Maltese (dog), Dog breed, Chihuahua (dog), Dog food, Yorkshire Terrier.
The average Dogs fan in United Kingdom is 45.7 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Maltese (dog), Dog breed, Chihuahua (dog), with strongest over-indexing on Maltese (dog) (2.91× the country average). Demographically, the Dogs audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Pet Ownership, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Dogs fans
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 45.7 |
| Estimated audience size | 23,367,904 |
Audience persona
The typical Dogs fan in United Kingdom is more female, around 45.7 years old, with strong Pet Ownership tendencies and a notable affinity for Maltese (dog).
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 11,626,461 | 0.54× |
| South East | 3,015,227 | 0.96× |
| Yorkshire and the Humber | 2,579,988 | 1.37× |
| Scotland | 2,327,398 | 1.11× |
| Wales | 1,811,501 | 1.36× |
| South West | 1,720,924 | 0.9× |
| East of England | 1,647,725 | 0.77× |
| West Midlands | 1,424,207 | 1.42× |
| East Midlands | 1,387,106 | 0.84× |
| North West | 1,242,326 | 0.5× |
| North East | 1,122,730 | 1.24× |
| Northern Ireland | 719,000 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Maltese (dog) | 2.91× | Pets & Animals |
| Dog breed | 1.76× | Pets & Animals |
| Chihuahua (dog) | 2.43× | Pets & Animals |
| Dog food | 1.71× | Pets & Animals |
| Yorkshire Terrier | 2.14× | Pets & Animals |
| Labrador Retriever | 1.97× | Pets & Animals |
| Pet food | 1.54× | Pets & Animals |
| Poodle | 2.22× | Pets & Animals |
| Shih Tzu | 2.32× | Pets & Animals |
| Pet store | 1.7× | Pets & Animals |
| Dog collar | 1.61× | Pets & Animals |
| Dachshund | 1.75× | Pets & Animals |
| Pug | 1.9× | Pets & Animals |
| Bulldog | 1.74× | Pets & Animals |
| Beagle | 1.86× | Pets & Animals |
| Golden Retriever | 1.57× | Pets & Animals |
| French Bulldog | 1.55× | Pets & Animals |
| Siberian Husky | 1.83× | Pets & Animals |
| Rottweiler | 1.71× | Pets & Animals |
| Border Collie | 1.73× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.33 |
| Indulgence | JOY | 1.16 |
| Luxury Orientation | PREMIUM | 1.07 |
| Community Orientation | OPEN | 1.01 |
| Social Media Usage | JOY | 0.97 |
| Extroversion | THRILL | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 5.6% |
| Japan | 4.6% |
See Dogs audiences in other countries
More Pets & Animals audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Dogs have in United Kingdom?
Dogs has an estimated audience of 23,367,904 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Dogs fans?
63.0% of Dogs fans are female, 37.0% are male, with an average age of 45.7 years.
Which brands do Dogs fans like most?
Dogs fans show strongest brand affinity for Maltese (dog) (2.91×), Dog breed (1.76×), and Chihuahua (dog) (2.43×) over the country average.
Where do Dogs fans live in United Kingdom?
Dogs fans in United Kingdom are most concentrated in England (reach 11,626,461), South East (reach 3,015,227), and Yorkshire and the Humber (reach 2,579,988). These three regions account for the largest share of the active audience.
What other brands do Dogs fans also like?
Beyond Dogs itself, the audience over-indexes on Dog breed (1.76×), Chihuahua (dog) (2.43×), Dog food (1.71×), and Yorkshire Terrier (2.14×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Dogs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.