Dogs Audience in France
Dogs has an estimated audience of 13,676,429 people in France. 59.1% are female, 40.9% are male, average age 45.3. Top regions: Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes. Top brand affinities: Animal, Cats, Animal welfare, Brigitte Bardot, Dog walking.
The average Dogs fan in France is 45.3 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes. Top brand affinities include Animal, Cats, Animal welfare, with strongest over-indexing on Animal (1.64× the country average). Demographically, the Dogs audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Dogs fans
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 45.3 |
| Estimated audience size | 13,676,429 |
Audience persona
The typical Dogs fan in France is more female, around 45.3 years old, with strong Patriotism tendencies and a notable affinity for Animal.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 3,769,691 | 1.54× |
| Hauts-de-France | 1,670,135 | 1.39× |
| Auvergne-Rhône-Alpes | 1,564,610 | 0.97× |
| Nouvelle-Aquitaine | 1,263,421 | 1.05× |
| Provence-Alpes-Côte d'Azur | 1,204,272 | 1.19× |
| Occitanie | 1,198,121 | 1.01× |
| Grand Est | 1,136,505 | 1.03× |
| Pays de la Loire | 652,913 | 0.86× |
| Normandy | 633,061 | 0.95× |
| Brittany | 554,490 | 0.83× |
| Centre-Val de Loire | 438,200 | 0.85× |
| Bourgogne-Franche-Comté | 408,696 | 0.74× |
| Corsica | 40,169 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Animal | 1.64× | Pets & Animals |
| Cats | 1.6× | Pets & Animals |
| Animal welfare | 1.89× | Politics & Society |
| Brigitte Bardot | 1.59× | Movies & TV |
| Dog walking | 2.31× | Pets & Animals |
| Pet store | 2.06× | Pets & Animals |
| Divertissement | 1.67× | Politics & Society |
| Pet food | 1.76× | Pets & Animals |
| Dog collar | 2.3× | Pets & Animals |
| Dog breed | 1.91× | Pets & Animals |
| Dog food | 1.99× | Pets & Animals |
| Dog health | 2.38× | Pets & Animals |
| Dog harness | 2.39× | Pets & Animals |
| Rabbits | 1.87× | Pets & Animals |
| Chihuahua (dog) | 2.29× | Pets & Animals |
| Dog lovers | 1.95× | Pets & Animals |
| Yorkshire Terrier | 2.34× | Pets & Animals |
| Animal husbandry | 1.55× | Politics & Society |
| Golden Retriever | 2.13× | Pets & Animals |
| Animal rights | 1.55× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 7.86 |
| Mindfulness | BALANCE | 2 |
| Community Orientation | OPEN | 1.77 |
| Indulgence | JOY | 1.5 |
| Pet Ownership | JOY | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 5.6% |
| Japan | 4.6% |
See Dogs audiences in other countries
More Pets & Animals audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Dogs have in France?
Dogs has an estimated audience of 13,676,429 people in France, concentrated in Île-de-France and Hauts-de-France.
What is the gender split and age of Dogs fans?
59.1% of Dogs fans are female, 40.9% are male, with an average age of 45.3 years.
Which brands do Dogs fans like most?
Dogs fans show strongest brand affinity for Animal (1.64×), Cats (1.6×), and Animal welfare (1.89×) over the country average.
Where do Dogs fans live in France?
Dogs fans in France are most concentrated in Île-de-France (reach 3,769,691), Hauts-de-France (reach 1,670,135), and Auvergne-Rhône-Alpes (reach 1,564,610). These three regions account for the largest share of the active audience.
What other brands do Dogs fans also like?
Beyond Dogs itself, the audience over-indexes on Cats (1.6×), Animal welfare (1.89×), Brigitte Bardot (1.59×), and Dog walking (2.31×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Dogs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.