A data profile of the people who buy, follow and care about Dogs in France — modelled from more than twelve digital signal sources. Dogs has an estimated audience of 13,676,429 people in France.
The average Dogs fan in France is 45.3 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes.
Top brand affinities include Animal, Cats, Animal welfare, with strongest over-indexing on Animal (1.64× the country average).
Demographically, the Dogs audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Pet Ownership, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Dogs fan in France is more female, around 45.3 years old, with strong Pet Ownership tendencies and a notable affinity for Animal.
The key figures that characterise the Dogs profile in France.
59.1% are female, 40.9% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 45.3 |
| Estimated audience size | 13,676,429 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide Dogs audience comes from France.
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 5.6% |
| Japan | 4.6% |
Where the Dogs audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~4M | 1.53× | |
| 02 | Hauts-de-France | ~1.5M | 1.37× | |
| 03 | Provence-Alpes-Côte d'Azur | ~1M | 1.18× | |
| 04 | Nouvelle-Aquitaine | ~1.5M | 1.05× | |
| 05 | Grand Est | ~1M | 1.03× | |
| 06 | Occitanie | ~1M | 1.01× | |
| 07 | Auvergne-Rhône-Alpes | ~1.5M | 0.97× | |
| 08 | Normandy | ~600K | 0.96× | |
| 09 | Pays de la Loire | ~700K | 0.87× | |
| 10 | Centre-Val de Loire | ~400K | 0.87× | |
| 11 | Brittany | ~600K | 0.85× | |
| 12 | Corsica | ~60K | 0.82× | |
| 13 | Bourgogne-Franche-Comté | ~400K | 0.78× |
The strongest cross-interests of the Dogs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dog harness | Pets & Animals | 2.39× | ||
| 02 | Dog health | Pets & Animals | 2.38× | ||
| 03 | Yorkshire Terrier | Pets & Animals | 2.34× | ||
| 04 | Dog walking | Pets & Animals | 2.31× | ||
| 05 | Dog collar | Pets & Animals | 2.30× | ||
| 06 | Chihuahua (dog) | Pets & Animals | 2.29× | ||
| 07 | Golden Retriever | Pets & Animals | 2.13× | ||
| 08 | Pet store | Pets & Animals | 2.06× | ||
| 09 | Dog food | Pets & Animals | 1.99× | ||
| 10 | Dog lovers | Pets & Animals | 1.95× | ||
| 11 | Dog breed | Pets & Animals | 1.91× | ||
| 12 | Animal welfare | Politics & Society | 1.89× | ||
| 13 | Rabbits | Pets & Animals | 1.87× | ||
| 14 | Pet food | Pets & Animals | 1.76× | ||
| 15 | Divertissement | Politics & Society | 1.67× | ||
| 16 | Animal | Pets & Animals | 1.64× | ||
| 17 | Cats | Pets & Animals | 1.60× | ||
| 18 | Brigitte Bardot | Movies & TV | 1.59× | ||
| 19 | Animal husbandry | Politics & Society | 1.55× | ||
| 20 | Animal rights | Politics & Society | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.27× | |
| DIY Mentality | THRILL | 1.09× | |
| Sustainability | BALANCE | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.70× | |
| Early Adopter Mentality | POWER | 0.75× | |
| Urban Lifestyle | OPEN | 0.76× |
Dogs has an estimated audience of 13,676,429 people in France, concentrated in Île-de-France and Hauts-de-France.
59.1% of Dogs fans are female, 40.9% are male, with an average age of 45.3 years.
Dogs fans show strongest brand affinity for Animal (1.64×), Cats (1.6×), and Animal welfare (1.89×) over the country average.
Dogs fans in France are most concentrated in Île-de-France (reach ~4M), Hauts-de-France (reach ~1.5M), and Auvergne-Rhône-Alpes (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Dogs itself, the audience over-indexes on Cats (1.6×), Animal welfare (1.89×), Dog walking (2.31×), and Brigitte Bardot (1.59×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Dogs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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