A data profile of the people who buy, follow and care about Dog food in France — modelled from more than twelve digital signal sources. Dog food has an estimated audience of 4,398,340 people in France.
Dog food has an estimated audience of 4,398,340 people in France. 64.9% are female, 35.1% are male, average age 41.8. Top brand affinities: Pet store, Pet food, Dog grooming, Do it yourself (DIY), Dog training.
Top brand affinities include Pet store, Pet food, Dog grooming, with strongest over-indexing on Pet store (7.48× the country average).
Demographically, the Dog food audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Pet Ownership, Patriotism.
The typical Dog food fan in France is more female, around 41.8 years old, with strong Pet Ownership tendencies and a notable affinity for Pet store.
The key figures that characterise the Dog food profile in France.
64.9% are female, 35.1% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 64.9% |
| Male | 35.1% |
| Average age | 41.8 |
| Estimated audience size | 4,398,340 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 15% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Dog food audience comes from France.
| Country | Share |
|---|---|
| United States | 24.7% |
| Japan | 11.6% |
| Germany | 5.9% |
The strongest cross-interests of the Dog food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dog grooming | Pets & Animals | 8.23× | ||
| 02 | Dog training | Pets & Animals | 8.21× | ||
| 03 | Cats (musical) | Music & Radio | 7.64× | ||
| 04 | Pet store | Pets & Animals | 7.48× | ||
| 05 | Dog toy | Pets & Animals | 5.87× | ||
| 06 | Pet food | Pets & Animals | 5.86× | ||
| 07 | Pet sitting | Pets & Animals | 5.28× | ||
| 08 | Labrador Retriever | Pets & Animals | 3.59× | ||
| 09 | Golden Retriever | Pets & Animals | 3.51× | ||
| 10 | Dog walking | Pets & Animals | 3.25× | ||
| 11 | Activism | Politics & Society | 3.16× | ||
| 12 | Carrefour Market | Shopping | 2.72× | ||
| 13 | Local food | Food & Beverages | 2.67× | ||
| 14 | Digital photography | Business & Career | 2.35× | ||
| 15 | Leroy Merlin | Shopping | 2.24× | ||
| 16 | Dogs | Pets & Animals | 1.99× | ||
| 17 | Monoprix | Shopping | 1.98× | ||
| 18 | EasyJet | Travel & Leisure | 1.92× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.91× | ||
| 20 | Superman | Movies & TV | 1.87× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 3.34× | |
| Patriotism | CONSERVATISM | 3.00× | |
| Community Orientation | OPEN | 1.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.75× | |
| Need for Security | CONSERVATISM | 0.86× | |
| Spirituality | BALANCE | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Dog food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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