A data profile of the people who buy, follow and care about Carrefour Market in France — modelled from more than twelve digital signal sources. Carrefour Market has an estimated audience of 4,622,992 people in France.
The average Carrefour Market fan in France is 41.4 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Aldi, Carrefour Drive, Auchan Drive, with strongest over-indexing on Aldi (4.82× the country average).
Demographically, the Carrefour Market audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Community Orientation, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Carrefour Market fan in France is more female, around 41.4 years old, with strong Community Orientation tendencies and a notable affinity for Aldi.
The key figures that characterise the Carrefour Market profile in France.
62.9% are female, 37.1% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 41.4 |
| Estimated audience size | 4,622,992 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 22% |
Where the Carrefour Market audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hauts-de-France | ~600K | 1.53× | |
| 02 | Normandy | ~300K | 1.52× | |
| 03 | Auvergne-Rhône-Alpes | ~700K | 1.37× | |
| 04 | Centre-Val de Loire | ~200K | 1.22× | |
| 05 | Provence-Alpes-Côte d'Azur | ~400K | 1.16× | |
| 06 | Île-de-France | ~900K | 1.08× | |
| 07 | Occitanie | ~400K | 1.05× | |
| 08 | Pays de la Loire | ~200K | 0.87× | |
| 09 | Brittany | ~200K | 0.84× | |
| 10 | Nouvelle-Aquitaine | ~300K | 0.79× | |
| 11 | Bourgogne-Franche-Comté | ~100K | 0.63× | |
| 12 | Grand Est | ~200K | 0.54× | |
| 13 | Corsica | ~10K | 0.44× |
The strongest cross-interests of the Carrefour Market audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | stay at home mom | Kids & Family | 12.11× | ||
| 02 | JYSK | Home & Garden | 11.90× | ||
| 03 | Carrefour Drive | Shopping | 11.72× | ||
| 04 | Office Depot | Shopping | 10.23× | ||
| 05 | Auchan Drive | Shopping | 10.15× | ||
| 06 | Spar (retailer) | Shopping | 6.69× | ||
| 07 | Aldi | Shopping | 4.82× | ||
| 08 | Feu Vert | Cars & Mobility | 4.63× | ||
| 09 | King Jouet | Shopping | 4.59× | ||
| 10 | Carrefour City | Shopping | 3.81× | ||
| 11 | Grocery store | Food & Beverages | 3.53× | ||
| 12 | Monoprix | Shopping | 2.64× | ||
| 13 | Primark | Shopping | 2.57× | ||
| 14 | Supermarket | Shopping | 2.38× | ||
| 15 | Auchan | Shopping | 2.31× | ||
| 16 | Intermarché | Shopping | 2.21× | ||
| 17 | Online shopping | Shopping | 1.67× | ||
| 18 | Fitness and wellness | Sports | 1.64× | ||
| 19 | France | Travel & Leisure | 1.56× | ||
| 20 | Clothing | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.70× | |
| Pet Ownership | JOY | 1.67× | |
| Indulgence | JOY | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.03× | |
| Social Media Usage | JOY | 1.13× | |
| Sustainability | BALANCE | 1.17× |
Carrefour Market's target market in France covers an estimated 4,622,992 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
62.9% of the Carrefour Market audience are female, 37.1% are male, with an average age of 41.4 years.
Carrefour Market fans show strongest brand affinity for Aldi (4.82×), Carrefour Drive (11.72×), and Auchan Drive (10.15×) over the country average.
Carrefour Market fans in France are most concentrated in Île-de-France (reach ~900K), Auvergne-Rhône-Alpes (reach ~700K), and Hauts-de-France (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Carrefour Market itself, the audience over-indexes on Carrefour Drive (11.72×), Auchan Drive (10.15×), Spar (retailer) (6.69×), and JYSK (11.9×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Carrefour Market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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