Cdiscount Target Market in France
Cdiscount has an estimated audience of 13,859,034 people in France. 54.9% are female, 45.1% are male, average age 44.4. Top regions: Hauts-de-France, Île-de-France, Auvergne-Rhône-Alpes. Top brand affinities: Conforama, King Jouet, Gémo, Instant Gaming, Life insurance.
The average Cdiscount fan in France is 44.4 years old, balanced, and lives primarily in Hauts-de-France. The audience is concentrated in Hauts-de-France, Île-de-France, Auvergne-Rhône-Alpes. Top brand affinities include Conforama, King Jouet, Gémo, with strongest over-indexing on Conforama (1.5× the country average). Demographically, the Cdiscount audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Need for Security, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Customer demographics of Cdiscount
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 44.4 |
| Estimated audience size | 13,859,034 |
Audience persona
The typical Cdiscount fan in France is balanced, around 44.4 years old, with strong Need for Security tendencies and a notable affinity for Conforama.
Cdiscount customers by region in France
| Region | Reach | Affinity |
|---|---|---|
| Hauts-de-France | ~1.5M | 1.39× |
| Île-de-France | ~1.5M | 0.66× |
| Auvergne-Rhône-Alpes | ~1.5M | 0.91× |
| Occitanie | ~1.5M | 1.12× |
| Nouvelle-Aquitaine | ~1.5M | 1.07× |
| Grand Est | ~1M | 1.02× |
| Provence-Alpes-Côte d'Azur | ~900K | 0.91× |
| Normandy | ~800K | 1.19× |
| Pays de la Loire | ~600K | 0.84× |
| Bourgogne-Franche-Comté | ~600K | 1.15× |
| Centre-Val de Loire | ~600K | 1.08× |
| Brittany | ~500K | 0.67× |
| Corsica | ~70K | 0.98× |
Top brand affinities of the Cdiscount audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Conforama | 1.5× | Home & Garden |
| King Jouet | 1.56× | Shopping |
| Gémo | 1.55× | Fashion & Accessoires |
| Instant Gaming | 1.64× | Games |
| Life insurance | 1.61× | Business & Career |
| Lapeyre | 1.56× | Home & Garden |
| Garden tool | 1.51× | Home & Garden |
| Bonprix | 1.82× | Shopping |
| E-commerce | 1.51× | Technology & Electronics |
| The Witcher 3: Wild Hunt | 1.57× | Games |
| The Elder Scrolls V: Skyrim | 1.54× | Games |
| Business-to-business | 1.64× | Business & Career |
| Procurement | 1.9× | Business & Career |
| Monster Hunter | 1.51× | Games |
| Economy of the United States | 1.71× | Politics & Society |
| Homemaking | 1.56× | Home & Garden |
| Loulou (film) | 1.67× | Movies & TV |
| Elden Ring | 1.54× | Games |
| Final Fantasy XIV | 1.66× | Games |
| Mahjong | 1.52× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.08 |
| Price Sensitivity | PREMIUM | 1.08 |
| DIY Mentality | THRILL | 1.07 |
| Extroversion | THRILL | 1.01 |
| Social Media Usage | JOY | 1 |
| Spirituality | BALANCE | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 84.2% |
| China | 1.7% |
| Belgium | 1.6% |
See Cdiscount audiences in other countries
More Supermarket audiences in France
- Lidl (14,254,952)
- Auchan (13,593,823)
- Carrefour (13,363,188)
- Intermarché (12,576,531)
- Monoprix (11,172,038)
Frequently asked questions
Who is Cdiscount's target market in France?
Cdiscount's target market in France covers an estimated 13,859,034 people, concentrated in Hauts-de-France and Île-de-France.
What is the gender split and age of Cdiscount customers?
54.9% of the Cdiscount audience are female, 45.1% are male, with an average age of 44.4 years.
Which brands do Cdiscount fans like most?
Cdiscount fans show strongest brand affinity for Conforama (1.5×), King Jouet (1.56×), and Gémo (1.55×) over the country average.
Where do Cdiscount fans live in France?
Cdiscount fans in France are most concentrated in Hauts-de-France (reach ~1.5M), Île-de-France (reach ~1.5M), and Auvergne-Rhône-Alpes (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Cdiscount fans also like?
Beyond Cdiscount itself, the audience over-indexes on King Jouet (1.56×), Gémo (1.55×), Instant Gaming (1.64×), and Life insurance (1.61×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Cdiscount. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.