A data profile of the people who buy, follow and care about Cdiscount in France — modelled from more than twelve digital signal sources. Cdiscount has an estimated audience of 13,859,034 people in France.
The average Cdiscount fan in France is 44.4 years old, balanced, and lives primarily in Hauts-de-France.
The audience is concentrated in Hauts-de-France, Île-de-France, Auvergne-Rhône-Alpes.
Top brand affinities include Conforama, King Jouet, Gémo, with strongest over-indexing on Conforama (1.5× the country average).
Demographically, the Cdiscount audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Need for Security, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Cdiscount fan in France is balanced, around 44.4 years old, with strong Need for Security tendencies and a notable affinity for Conforama.
The key figures that characterise the Cdiscount profile in France.
54.9% are female, 45.1% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 44.4 |
| Estimated audience size | 13,859,034 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Cdiscount audience comes from France.
| Country | Share |
|---|---|
| France | 84.2% |
| China | 1.7% |
| Belgium | 1.6% |
Where the Cdiscount audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hauts-de-France | ~1.5M | 1.39× | |
| 02 | Normandy | ~800K | 1.19× | |
| 03 | Bourgogne-Franche-Comté | ~600K | 1.15× | |
| 04 | Occitanie | ~1.5M | 1.12× | |
| 05 | Centre-Val de Loire | ~600K | 1.08× | |
| 06 | Nouvelle-Aquitaine | ~1.5M | 1.07× | |
| 07 | Grand Est | ~1M | 1.02× | |
| 08 | Corsica | ~70K | 0.98× | |
| 09 | Auvergne-Rhône-Alpes | ~1.5M | 0.91× | |
| 10 | Provence-Alpes-Côte d'Azur | ~900K | 0.91× | |
| 11 | Pays de la Loire | ~600K | 0.84× | |
| 12 | Brittany | ~500K | 0.67× | |
| 13 | Île-de-France | ~1.5M | 0.66× |
The strongest cross-interests of the Cdiscount audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Procurement | Business & Career | 1.90× | ||
| 02 | Bonprix | Shopping | 1.82× | ||
| 03 | Economy of the United States | Politics & Society | 1.71× | ||
| 04 | Loulou (film) | Movies & TV | 1.67× | ||
| 05 | Final Fantasy XIV | Games | 1.66× | ||
| 06 | Instant Gaming | Games | 1.64× | ||
| 07 | Business-to-business | Business & Career | 1.64× | ||
| 08 | Life insurance | Business & Career | 1.61× | ||
| 09 | The Witcher 3: Wild Hunt | Games | 1.57× | ||
| 10 | King Jouet | Shopping | 1.56× | ||
| 11 | Lapeyre | Home & Garden | 1.56× | ||
| 12 | Homemaking | Home & Garden | 1.56× | ||
| 13 | Gémo | Fashion & Accessoires | 1.55× | ||
| 14 | Elden Ring | Games | 1.54× | ||
| 15 | Mahjong | Games | 1.52× | ||
| 16 | Garden tool | Home & Garden | 1.51× | ||
| 17 | E-commerce | Technology & Electronics | 1.51× | ||
| 18 | Monster Hunter | Games | 1.51× | ||
| 19 | Conforama | Home & Garden | 1.50× | ||
| 20 | Frédéric François | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.08× | |
| Price Sensitivity | PREMIUM | 1.08× | |
| DIY Mentality | THRILL | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.67× | |
| Luxury Orientation | PREMIUM | 0.75× | |
| Early Adopter Mentality | POWER | 0.78× |
Cdiscount's target market in France covers an estimated 13,859,034 people, concentrated in Hauts-de-France and Île-de-France.
54.9% of the Cdiscount audience are female, 45.1% are male, with an average age of 44.4 years.
Cdiscount fans show strongest brand affinity for Conforama (1.5×), King Jouet (1.56×), and Gémo (1.55×) over the country average.
Cdiscount fans in France are most concentrated in Hauts-de-France (reach ~1.5M), Île-de-France (reach ~1.5M), and Auvergne-Rhône-Alpes (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Cdiscount itself, the audience over-indexes on King Jouet (1.56×), Gémo (1.55×), Instant Gaming (1.64×), and Life insurance (1.61×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Cdiscount. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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