A data profile of the people who buy, follow and care about Life insurance in France — modelled from more than twelve digital signal sources. Life insurance has an estimated audience of 2,323,427 people in France.
The average Life insurance fan in France is 47.9 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Investment management, Doctolib, AXA, with strongest over-indexing on Investment management (11.17× the country average).
Demographically, the Life insurance audience skews balanced with an average age of 47.9, and over-indexes on personality traits such as Need for Security, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Life insurance fan in France is balanced, around 47.9 years old, with strong Need for Security tendencies and a notable affinity for Investment management.
The key figures that characterise the Life insurance profile in France.
51.1% are female, 48.9% are male, average age 47.9.
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 47.9 |
| Estimated audience size | 2,323,427 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 11% | |
| 30-39 | 13% | |
| 40-49 | 21% | |
| 50+ | 47% |
of the worldwide Life insurance audience comes from France.
| Country | Share |
|---|---|
| United States | 27.1% |
| United Kingdom | 8.8% |
| India | 7.3% |
Where the Life insurance audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~700K | 1.59× | |
| 02 | Corsica | ~10K | 1.15× | |
| 03 | Provence-Alpes-Côte d'Azur | ~200K | 1.02× | |
| 04 | Hauts-de-France | ~200K | 0.99× | |
| 05 | Centre-Val de Loire | ~90K | 0.98× | |
| 06 | Grand Est | ~200K | 0.96× | |
| 07 | Bourgogne-Franche-Comté | ~90K | 0.96× | |
| 08 | Occitanie | ~200K | 0.95× | |
| 09 | Normandy | ~100K | 0.95× | |
| 10 | Auvergne-Rhône-Alpes | ~300K | 0.94× | |
| 11 | Nouvelle-Aquitaine | ~200K | 0.93× | |
| 12 | Pays de la Loire | ~100K | 0.93× | |
| 13 | Brittany | ~100K | 0.93× |
The strongest cross-interests of the Life insurance audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Investment management | Business & Career | 11.17× | ||
| 02 | Risk management | Business & Career | 8.58× | ||
| 03 | AXA | Business & Career | 6.91× | ||
| 04 | Generali | Business & Career | 5.95× | ||
| 05 | Bourse Direct | Business & Career | 5.19× | ||
| 06 | Thermal insulation | Home & Garden | 4.78× | ||
| 07 | Insurance | Business & Career | 4.64× | ||
| 08 | Financial services | Business & Career | 4.53× | ||
| 09 | Macif | Business & Career | 4.43× | ||
| 10 | Crédit Industriel et Commercial | Business & Career | 4.23× | ||
| 11 | Pro BTP | Business & Career | 3.34× | ||
| 12 | Doctolib | Health | 3.19× | ||
| 13 | Kiabi | Fashion & Accessoires | 3.14× | ||
| 14 | Google News | News | 3.12× | ||
| 15 | Brigitte Bardot | Movies & TV | 3.10× | ||
| 16 | La Banque postale | Business & Career | 2.83× | ||
| 17 | Norauto | Cars & Mobility | 2.76× | ||
| 18 | Banking | Business & Career | 2.62× | ||
| 19 | Engie | Home & Garden | 2.42× | ||
| 20 | Entertainment | Movies & TV | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.14× | |
| DIY Mentality | THRILL | 1.40× | |
| Community Orientation | OPEN | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.60× | |
| Early Adopter Mentality | POWER | 0.64× | |
| Extroversion | THRILL | 0.65× |
Life insurance has an estimated audience of 2,323,427 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
51.1% of Life insurance fans are female, 48.9% are male, with an average age of 47.9 years.
Life insurance fans show strongest brand affinity for Investment management (11.17×), Doctolib (3.19×), and AXA (6.91×) over the country average.
Life insurance fans in France are most concentrated in Île-de-France (reach ~700K), Auvergne-Rhône-Alpes (reach ~300K), and Hauts-de-France (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Life insurance itself, the audience over-indexes on Doctolib (3.19×), AXA (6.91×), Macif (4.43×), and Risk management (8.58×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Life insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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