A data profile of the people who buy, follow and care about Thermal insulation in France — modelled from more than twelve digital signal sources. Thermal insulation has an estimated audience of 4,117,764 people in France.
The average Thermal insulation fan in France is 47.8 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Engie, Domain Name System, Conforama, with strongest over-indexing on Engie (1.78× the country average).
Demographically, the Thermal insulation audience skews balanced with an average age of 47.8, and over-indexes on personality traits such as Quality Awareness, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Thermal insulation fan in France is balanced, around 47.8 years old, with strong Quality Awareness tendencies and a notable affinity for Engie.
The key figures that characterise the Thermal insulation profile in France.
45.7% are female, 54.3% are male, average age 47.8.
| Metric | Value |
|---|---|
| Female | 45.7% |
| Male | 54.3% |
| Average age | 47.8 |
| Estimated audience size | 4,117,764 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 43% |
of the worldwide Thermal insulation audience comes from France.
| Country | Share |
|---|---|
| United States | 16.4% |
| France | 9.1% |
| United Kingdom | 6.8% |
Where the Thermal insulation audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Centre-Val de Loire | ~200K | 1.08× | |
| 02 | Bourgogne-Franche-Comté | ~200K | 1.07× | |
| 03 | Normandy | ~200K | 1.05× | |
| 04 | Île-de-France | ~800K | 1.03× | |
| 05 | Brittany | ~200K | 1.02× | |
| 06 | Pays de la Loire | ~200K | 1.00× | |
| 07 | Hauts-de-France | ~400K | 0.98× | |
| 08 | Grand Est | ~300K | 0.98× | |
| 09 | Provence-Alpes-Côte d'Azur | ~300K | 0.98× | |
| 10 | Auvergne-Rhône-Alpes | ~500K | 0.97× | |
| 11 | Nouvelle-Aquitaine | ~400K | 0.97× | |
| 12 | Occitanie | ~300K | 0.97× | |
| 13 | Corsica | 0.00× |
The strongest cross-interests of the Thermal insulation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Building insulation | Home & Garden | 5.78× | ||
| 02 | Heat transfer | Home & Garden | 4.88× | ||
| 03 | Boiler | Home & Garden | 4.34× | ||
| 04 | Heat pump | Home & Garden | 3.43× | ||
| 05 | Bricomarché | Home & Garden | 2.26× | ||
| 06 | TotalEnergies | Cars & Mobility | 2.25× | ||
| 07 | Domain Name System | Internet & Social Media | 2.09× | ||
| 08 | Conforama | Home & Garden | 2.01× | ||
| 09 | Norauto | Cars & Mobility | 1.86× | ||
| 10 | Engie | Home & Garden | 1.78× | ||
| 11 | Brico Dépôt | Shopping | 1.70× | ||
| 12 | Ouest-France | News | 1.66× | ||
| 13 | Patrick Bruel | Music & Radio | 1.63× | ||
| 14 | Oscaro | Cars & Mobility | 1.61× | ||
| 15 | Cdiscount | Shopping | 1.59× | ||
| 16 | TF1 | Movies & TV | 1.56× | ||
| 17 | Macif | Business & Career | 1.56× | ||
| 18 | Agriculture | Business & Career | 1.54× | ||
| 19 | Guillaume Canet | Movies & TV | 1.53× | ||
| 20 | Carrefour City | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.72× | |
| Spirituality | BALANCE | 1.45× | |
| DIY Mentality | THRILL | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.01× | |
| Social Media Usage | JOY | 1.02× | |
| Luxury Orientation | PREMIUM | 1.03× |
Thermal insulation has an estimated audience of 4,117,764 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
45.7% of Thermal insulation fans are female, 54.3% are male, with an average age of 47.8 years.
Thermal insulation fans show strongest brand affinity for Engie (1.78×), Domain Name System (2.09×), and Conforama (2.01×) over the country average.
Thermal insulation fans in France are most concentrated in Île-de-France (reach ~800K), Auvergne-Rhône-Alpes (reach ~500K), and Hauts-de-France (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Thermal insulation itself, the audience over-indexes on Domain Name System (2.09×), Conforama (2.01×), Building insulation (5.78×), and Bricomarché (2.26×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Thermal insulation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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