A data profile of the people who buy, follow and care about Thermal insulation in United Kingdom — modelled from more than twelve digital signal sources. Thermal insulation has an estimated audience of 3,081,920 people in United Kingdom.
The average Thermal insulation fan in United Kingdom is 48.2 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Ultimate Fighting Championship (video game), Toolstation, B&Q, with strongest over-indexing on Ultimate Fighting Championship (video game) (9.33× the country average).
Demographically, the Thermal insulation audience skews balanced with an average age of 48.2, and over-indexes on personality traits such as Career Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Thermal insulation fan in United Kingdom is balanced, around 48.2 years old, with strong Career Orientation tendencies and a notable affinity for Ultimate Fighting Championship (video game).
The key figures that characterise the Thermal insulation profile in United Kingdom.
52.8% are female, 47.2% are male, average age 48.2.
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 48.2 |
| Estimated audience size | 3,081,920 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 11% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 41% |
of the worldwide Thermal insulation audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 16.4% |
| France | 9.1% |
| United Kingdom | 6.8% |
Where the Thermal insulation audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.27× | |
| 02 | Yorkshire and the Humber | ~300K | 1.13× | |
| 03 | England | ~2.5M | 1.11× | |
| 04 | Wales | ~200K | 1.05× | |
| 05 | North East | ~100K | 1.03× | |
| 06 | East of England | ~300K | 1.02× | |
| 07 | South East | ~400K | 0.98× | |
| 08 | Scotland | ~300K | 0.98× | |
| 09 | South West | ~200K | 0.97× | |
| 10 | East Midlands | ~200K | 0.95× | |
| 11 | Northern Ireland | ~90K | 0.95× | |
| 12 | North West | ~300K | 0.82× |
The strongest cross-interests of the Thermal insulation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ultimate Fighting Championship (video game) | Games | 9.33× | ||
| 02 | Building insulation materials | Home & Garden | 7.82× | ||
| 03 | Spray foam | Home & Garden | 7.70× | ||
| 04 | Cladding (construction) | Home & Garden | 5.07× | ||
| 05 | Building insulation | Home & Garden | 4.99× | ||
| 06 | Heat pump | Home & Garden | 4.66× | ||
| 07 | Insulated glazing | Home & Garden | 3.90× | ||
| 08 | Nigel Farage | Politics & Society | 2.32× | ||
| 09 | Efficient energy use | Technology & Electronics | 2.29× | ||
| 10 | Toolstation | Home & Garden | 1.92× | ||
| 11 | B&Q | Shopping | 1.90× | ||
| 12 | Home repair | Home & Garden | 1.89× | ||
| 13 | Screwfix | Home & Garden | 1.83× | ||
| 14 | Window | Home & Garden | 1.79× | ||
| 15 | We Buy Any Car | Cars & Mobility | 1.78× | ||
| 16 | Zoopla | Business & Career | 1.76× | ||
| 17 | Halfords | Cars & Mobility | 1.70× | ||
| 18 | Glass | Home & Garden | 1.59× | ||
| 19 | IKEA | Home & Garden | 1.58× | ||
| 20 | Daily Express (Sabah) | News | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.52× | |
| Patriotism | CONSERVATISM | 1.47× | |
| Quality Awareness | PREMIUM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.98× | |
| Social Media Usage | JOY | 1.02× | |
| Tradition | CONSERVATISM | 1.05× |
Thermal insulation has an estimated audience of 3,081,920 people in United Kingdom, concentrated in England and South East.
52.8% of Thermal insulation fans are female, 47.2% are male, with an average age of 48.2 years.
Thermal insulation fans show strongest brand affinity for Ultimate Fighting Championship (video game) (9.33×), Toolstation (1.92×), and B&Q (1.9×) over the country average.
Thermal insulation fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~400K), and East of England (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Thermal insulation itself, the audience over-indexes on Toolstation (1.92×), B&Q (1.9×), Screwfix (1.83×), and Zoopla (1.76×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Thermal insulation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.