A data profile of the people who buy, follow and care about Nigel Farage in United Kingdom — modelled from more than twelve digital signal sources. Nigel Farage has an estimated audience of 5,501,572 people in United Kingdom.
The average Nigel Farage fan in United Kingdom is 49.0 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Voting, Talk radio, with strongest over-indexing on Wikipedia (5.24× the country average).
Demographically, the Nigel Farage audience skews more male with an average age of 49.0, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Nigel Farage fan in United Kingdom is more male, around 49.0 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Nigel Farage profile in United Kingdom.
31.2% are female, 68.8% are male, average age 49.0.
| Metric | Value |
|---|---|
| Female | 31.2% |
| Male | 68.8% |
| Average age | 49.0 |
| Estimated audience size | 5,501,572 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 9% | |
| 30-39 | 13% | |
| 40-49 | 25% | |
| 50+ | 48% |
of the worldwide Nigel Farage audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 64.5% |
| United States | 7.4% |
| Germany | 3.6% |
Where the Nigel Farage audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.42× | |
| 02 | Yorkshire and the Humber | ~500K | 1.36× | |
| 03 | England | ~3.5M | 1.20× | |
| 04 | Wales | ~300K | 1.17× | |
| 05 | North East | ~200K | 1.14× | |
| 06 | East of England | ~500K | 1.10× | |
| 07 | Scotland | ~400K | 0.93× | |
| 08 | South East | ~600K | 0.92× | |
| 09 | East Midlands | ~300K | 0.79× | |
| 10 | South West | ~300K | 0.78× | |
| 11 | Northern Ireland | ~100K | 0.71× | |
| 12 | North West | ~300K | 0.49× |
The strongest cross-interests of the Nigel Farage audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Voting | Politics & Society | 11.65× | ||
| 02 | Talk radio | Music & Radio | 7.15× | ||
| 03 | Political science | Business & Career | 5.84× | ||
| 04 | Wikipedia | Internet & Social Media | 5.24× | ||
| 05 | Risk management | Business & Career | 3.67× | ||
| 06 | Sustainable energy | Home & Garden | 3.47× | ||
| 07 | Betfair | Games | 3.45× | ||
| 08 | Sketch comedy | Movies & TV | 3.39× | ||
| 09 | Motorhome | Cars & Mobility | 3.13× | ||
| 10 | Esso | Cars & Mobility | 2.99× | ||
| 11 | Satire | Literature | 2.98× | ||
| 12 | Mobile home | Cars & Mobility | 2.87× | ||
| 13 | William Hill (bookmaker) | Games | 2.58× | ||
| 14 | Refrigerator | Home & Garden | 2.35× | ||
| 15 | Politics | Politics & Society | 2.22× | ||
| 16 | Hobby | Home & Garden | 2.16× | ||
| 17 | Donald Trump | Politics & Society | 2.13× | ||
| 18 | Volunteering | Politics & Society | 2.12× | ||
| 19 | Daily Express | News | 1.98× | ||
| 20 | Breaking news | Movies & TV | 1.84× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.11× | |
| Need for Security | CONSERVATISM | 1.44× | |
| Individualism | JOY | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.59× | |
| Price Sensitivity | PREMIUM | 0.70× | |
| Creativity | OPEN | 0.73× |
Nigel Farage has an estimated audience of 5,501,572 people in United Kingdom, concentrated in England and South East.
31.2% of Nigel Farage fans are female, 68.8% are male, with an average age of 49.0 years.
Nigel Farage fans show strongest brand affinity for Wikipedia (5.24×), Voting (11.65×), and Talk radio (7.15×) over the country average.
Nigel Farage fans in United Kingdom are most concentrated in England (reach ~3.5M), South East (reach ~600K), and Yorkshire and the Humber (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Nigel Farage itself, the audience over-indexes on Voting (11.65×), Talk radio (7.15×), Political science (5.84×), and Betfair (3.45×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Nigel Farage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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