A data profile of the people who buy, follow and care about Andy Burnham in United Kingdom — modelled from more than twelve digital signal sources. Andy Burnham has an estimated audience of 6,777,282 people in United Kingdom.
Andy Burnham has an estimated audience of 6,777,282 people in United Kingdom. 47.1% are female, 52.9% are male, average age 46.3. Top brand affinities: Wikipedia, Political science, Voting, Politics, Daily Express.
Top brand affinities include Wikipedia, Political science, Voting, with strongest over-indexing on Wikipedia (2.93× the country average).
Demographically, the Andy Burnham audience skews balanced with an average age of 46.3, and over-indexes on personality traits such as Patriotism, Spirituality.
The typical Andy Burnham fan in United Kingdom is balanced, around 46.3 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Andy Burnham profile in United Kingdom.
47.1% are female, 52.9% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 47.1% |
| Male | 52.9% |
| Average age | 46.3 |
| Estimated audience size | 6,777,282 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 12% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 41% |
of the worldwide Andy Burnham audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 73.1% |
| United States | 5.2% |
| Australia | 2.6% |
The strongest cross-interests of the Andy Burnham audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Voting | Politics & Society | 6.31× | ||
| 02 | Samantha Morton | Movies & TV | 5.16× | ||
| 03 | Political science | Business & Career | 4.37× | ||
| 04 | Nobel Peace Prize | Politics & Society | 3.75× | ||
| 05 | Human rights | Politics & Society | 3.05× | ||
| 06 | Wikipedia | Internet & Social Media | 2.93× | ||
| 07 | Sustainable energy | Home & Garden | 2.65× | ||
| 08 | Risk management | Business & Career | 2.27× | ||
| 09 | Activism | Politics & Society | 2.08× | ||
| 10 | Volunteering | Politics & Society | 1.96× | ||
| 11 | Satire | Literature | 1.94× | ||
| 12 | Renewable energy | Business & Career | 1.93× | ||
| 13 | Politics | Politics & Society | 1.83× | ||
| 14 | Waterstones | Literature | 1.68× | ||
| 15 | Esso | Cars & Mobility | 1.67× | ||
| 16 | The Guardian | News | 1.65× | ||
| 17 | Daily Express | News | 1.64× | ||
| 18 | Philanthropy | Arts & Culture | 1.58× | ||
| 19 | Betfair | Games | 1.57× | ||
| 20 | Refrigerator | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.72× | |
| Spirituality | BALANCE | 1.45× | |
| Sustainability | BALANCE | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.81× | |
| Design Affinity | PREMIUM | 0.81× | |
| Luxury Orientation | PREMIUM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Andy Burnham. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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